(This post was last modified: 08-25-2019, 08:58 PM by eeyore.)
trashcanmagic Wrote:honestly this just goes to show how safe it is to make assumptions about people who say the words "virtue signalling" unironically.
Gillette says they will 'shift focus'.
People who liked the ad aren't really paying attention anymore, so they still got what they want.
People who want to 'own the [redacted]' get to proclaim victory and run the news around their little grift circles.
Both groups continue buying more than 6 Billion dollars worth of garbage dump filler made as cheaply and disposable as possible.
If Gillette was really sorry they would either 1. apologize publicly and as visibly as possible or much more likely 2. hire a damage control firm and attack their critics. If you look at what they are doing and think they've bowed to social pressure it's simply because you don't understand how international businesses work in 2019. But you know what if people want to invest their ego in whether a massive P&G subsidiary conforms to their social values by all means. I personally have better things to do with my life.
The articles provided in this thread indicate PG is not happy with the results of virtue signalling ads, are moving the brand in another direction with a handsome masculine stud career firefighter. For whatever reason PG is writing off an $8 billion dollar loss as well.
Yet you kurtly imply customer response to the virtue signalling ad campaign had no impact on the 'backflip' or losses, while the evidence we have at hand points to a big ol' backflip to rational folk though, eh? Whatcha got otherwise, I'd like to see it, links? Or maybe PG's backflip upsets ones "brittle world view"?
'The more I learn about people, the more I like my dog.' - Mark Twain