#11

Member
Seattle
(08-07-2019, 01:44 AM)Standard Wrote: There seems to be 100% agreement on the validity of the write-off (goodwill impairment).

There seems to be 100% dis-agreement on the main reason or reasons for the write-off and loss of value.

Agreed on both counts. Though it's hard to imagine how one ad creates an $8 billion issue.

stuartganis74 likes this post
--Scott
#12

Member
Indiana
(08-05-2019, 11:32 PM)CCity Wrote: I liked the ad. And I agree that this news is not adverse to P&G (Gillette’s parent). SOP. And the result of a massive conversion to beards.

I liked the stated intent of the ad (probably not the real intent, because mega-corporation).

The implementation struck me as a bit flawed (as I recall, toxic masculinity was depicted by smiling, good-looking men exhibiting grills? The image seemed a bit...vague).

geneaut likes this post
#13

Simpson 2 Band Aficionado
USA
As mentioned before this was a “goodwill impairment” - done in a quarter where P&G reported outstanding results over all.

Gillette offers great products at a premium price - and is under pressure from competition and “Zeitgeist” with 50+% of men under 30 wearing a beard of some sort.

They will figure it out eventually - hopefully by providing innovative products that consumers love.

Wishing them all the best!
Hoc Lapidem Non Vi Sed Saepe Cadendo!
#14
(This post was last modified: 08-23-2019, 01:10 PM by bkatbamna.)
Well, well, well....
https://amp.news.com.au/finance/business...ssion=true

Quote:Razor brand Gillette says it is “shifting the spotlight from social issues to local heroes” after an ad delving into “toxic masculinity” caused a customer backlash.

Another company that has learned not to insult its customer base in order to virtue signal to the crazies the hard way.

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#15
(08-23-2019, 01:10 PM)bkatbamna Wrote: Well, well, well....
https://amp.news.com.au/finance/business...ssion=true

Quote:Razor brand Gillette says it is “shifting the spotlight from social issues to local heroes” after an ad delving into “toxic masculinity” caused a customer backlash.

Another company that has learned not to insult its customer base in order to virtue signal to the crazies the hard way.

How fragile are you to be insulted lmao.

olschoolsteel likes this post
#16
honestly this just goes to show how safe it is to make assumptions about people who say the words "virtue signalling" unironically.

Gillette says they will 'shift focus'.

People who liked the ad aren't really paying attention anymore, so they still got what they want.

People who want to 'own the [redacted]' get to proclaim victory and run the news around their little grift circles.

Both groups continue buying more than 6 Billion dollars worth of garbage dump filler made as cheaply and disposable as possible.

If Gillette was really sorry they would either 1. apologize publicly and as visibly as possible or much more likely 2. hire a damage control firm and attack their critics. If you look at what they are doing and think they've bowed to social pressure it's simply because you don't understand how international businesses work in 2019. But you know what if people want to invest their ego in whether a massive P&G subsidiary conforms to their social values by all means. I personally have better things to do with my life.

stuartganis74 likes this post
#17
[Image: Screen-Shot-2019-01-16-at-7.21.55-AM.png...C368&ssl=1]

The ad that Gillette should run.

primotenore, Tbone, eeyore and 3 others like this post
#18
Hopefully, they're in talks to hire the Swedish Bikini team too.

Tbone and primotenore like this post
#19

Veni, vidi, vici
Vault 111
(08-23-2019, 10:46 PM)bkatbamna Wrote: Hopefully, they're in talks to hire the Swedish Bikini team too.
Cool
~~~~
Primo
Shaving since 1971; enjoying my shaves since 2014
A che bel vivere, che bel piacere, per un barbiere di qualità! Happy2
#20
(08-23-2019, 10:16 PM)trashcanmagic Wrote: ...But you know what if people want to invest their ego in whether a massive P&G subsidiary conforms to their social values by all means. I personally have better things to do with my life.
Yet somehow you took the time to share your innermost feelings with us. We're honored and now life seems somehow worth living.

Teryaki, Sunny50, Burtonburger and 4 others like this post
Secretary Ramsey put his foot into it yesterday . . . in the course of his remarks he said that California “needs water and better society.”  “So does h-ll,” yelled someone in the crowd.  


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