I've been thinking about this. Anecdotally, my two adult boys (ahem, men) used to shave frequently, if not every day, when they were living at home and I was buying their Gillette cartridges (and mine). When I switched to single blades (DE, SE, injector), about when they left the home, I introduced them. They were grateful, and continued to maintain clean faces. Over the last few years, however, they've given in to the beard culture. Even though they maintain clean portions of their faces, the blade depreciation they experience per shave is a mere fraction of what it once was.
Given the Gillette disposable cartridge market, and the prevalence of the beard culture among all age demographics, it doesn't surprise me that cartridge sales are down. Beards may or not be trendy in the long run, but if guys aren't shaving as much, or as much of their faces as they used to, cartridge sales are going to drop. The media has been reporting on this.
Regardless, I applaud Gillette for its ad. Have a great night, all y'all, and let's focus on El Paso and Dayton.
Matsilainen likes this post
