I haven't really looked at this thread for a day or so and it has really moved along.
Why should the average man join us? By joining us I mean shaving with soap, brush and DE blade and not becoming a dedicated hobbyist / collector of all things shaving.
Jumping in, I think I'm an average guy and I think I could justify shaving with B&M soap exclusively even if I were on a limited budget. First off its just so darn good - I used LGC today after a few days of using other soaps and B&M really is that good. Secondly, I could afford to buy one tub at a time and use it until its gone while saving to buy the next one. It starts to get "expensive" when we choose to acquire more soap than we could ever reasonably use in our lifetimes but the "average guy" doesn't have to do that. He can find his favourite and stick to it and lots of guys do. There are decent reasonably priced razors, brushes and aftershaves out there too. For many, perhaps even most men shaving is still a daily activity rather than a hobby. Granted, it can be a pleasant daily activity but that still doesn't have to break the bank and done practically it can even save the average man money. Thats why the average man should join us.