(Longish response but of interest to me since I’m a relative newbie but I am someone who has dived down other hobby rabbit holes in the past): Tough crowd here. But, then, I get it: the finest tuned, the subtle, and (sometimes) the recherche almost invariably are on top for the hardest core critics and enthusiasts in hobbydoms. I found the Sharpologist list somewhat “surprising”, as I said, because, as HighSpeed pointed out, I think it has a different audience. I think it more as a popularizer kind of website. I’m used to popularizer websites to have entirely different top 10 lists than what I feel, at least once I’ve gotten even somewhat deeply into a hobby (e.g., I’m rather a Scotch whisky anorak and the “top Scotches” lists that I see all the time are almost invariably pointless – at least, to me). I do know that I, for one, came across Sharpologist when I first got sucked into this shaving black hole and well before I found DFS. Maybe some have a different gripe with Sharpologist as being a person ostensibly in the “community,” and I certainly confess that don’t know about the issues DanLaw fairly flags. However, type “best shave soap” into Google and Sharpologist will be there at the top; compare the Sharpologist list to the other top results or against the kind of lists one would see in "gadget-type" websites or men's "fashion" websites. They are replete with, for example, Mitchell’s (number #1 on the next Google link, which is Business Insider), TOBS, Proraso, Arko, DRHarris (my shave yesterday), Truefitt & Hill, etc. But as a whole, and perhaps outdated, I do think it not unimpressive for the top-ranked Google “soap” search result to have A&E, DG, GD, WK, BM, etc, on it. And the discussion of soaps in the article, seems to me to not be a bad starter for the average person out there. Perfect? Obviously not. But comparatively, and were I complete newbie or the average shaver beginning to get interested in upping my game, it’s far from a crazy place to start and more informative and better than what else Google will spit out. Obviously, even I recognized its failure to include Ethos (what an impact Dragonsbeard has had so quickly!), and there are a few on that list that might not get a majority of votes on a full DFS poll. Yet most would make it in some measure. So, to me, interesting, and if you’ve read this far, thanks for considering my musings.