(This post was last modified: 10-15-2020, 01:37 PM by dominicr.)
(10-15-2020, 01:13 PM)mrdoug Wrote: I've been one of the stragglers who hasn't yet tried the soaps, even when you had the pass-around. Yep, I'm that level of procrastinator. Lol. I will though.
Let me ask you a question, which maybe is obvious, but I can't tell... You have a LVS (Lavender, Vanilla, and Sandalwood soap). Then you have Sandalwood, which is described with notes of: Lavender, Vanilla, and Sandalwood. What's the difference between them?
Thanks.
Great question!
Short answer. We duped ourselves!
Long answer: A couple of years ago, one of our retailers told us that she felt there was a gap in the market for a shaving soap at or under $10. There are products of course, but most are not considered that great. So, we went to work.
Our original Sandalwood was born from a marketing perspective. We needed something that would be a great introduction for us to the Amazon world. Sandalwood has a great perception among folks interested in scent. Lavender and Vanilla in scent studies across different cultures and applications are consistently at the top for people just liking the scents. Our goal was to create a great scent with those elements in a pure essential oil form. It ain't cheap!
So, when we sought to make a $10 retail product, we settled on a 3 oz boxed puck. However, we could not use the original scent and keep the price point. So, I used some scent skills and tweaked the recipe with some lower cost ingredients to make LVS boxed pucks a reality. We still have some REAL sandalwood in there though!
Our Black Tie Razor Company LVS 3 oz puck is a strong seller. Later, we added the 4 oz jar in the Sir Henry's brand. It is called Black Tie LVS.
To your nose...LVS will be slightly more lavender forward than the Sandalwood, but if you had the two of them side by side and you didn't know they were from the same company, you'd think that LVS was trying to be dupe of Sir Henry's Sandalwood.
And there you have it. Thanks, Dominick
Shave Sharp, Look Sharp