Gillette to release NEW DE razor for the holidays

The handle is based on the 1929 NEW


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It's back!  Early this morning (1am PDT), the Gillette Heritage Razor became "available" once again on Amazon.  I ordered one while I could.

damn, it's gone again.

I think a true quality shaving cream that is usable with or without a brush in a squeezable tube and/or pump bottle (not a tub of shaving cream) will have the most appeal to non-traditional shavers as it's much faster to use than whipping up a lather with a soap and a brush.

I think the same, but we recently witnessed the failure of Elvado to catch on even though it was in some mainstream Canadian stores. Makes me wonder.

I think a true quality shaving cream that is usable with or without a brush in a squeezable tube and/or pump bottle (not a tub of shaving cream) will have the most appeal to non-traditional shavers as it's much faster to use than whipping up a lather with a soap and a brush.

I think the same, but we recently witnessed the failure of Elvado to catch on even though it was in some mainstream Canadian stores. Makes me wonder.

Most likely he retired.


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I think a true quality shaving cream that is usable with or without a brush in a squeezable tube and/or pump bottle (not a tub of shaving cream) will have the most appeal to non-traditional shavers as it's much faster to use than whipping up a lather with a soap and a brush.

I think the same, but we recently witnessed the failure of Elvado to catch on even though it was in some mainstream Canadian stores. Makes me wonder.

Did El Vado go out of business? We carried them last year but cleared them out because they weren't selling well. I see the site is down. Details? Thx
Matt

I think a true quality shaving cream that is usable with or without a brush in a squeezable tube and/or pump bottle (not a tub of shaving cream) will have the most appeal to non-traditional shavers as it's much faster to use than whipping up a lather with a soap and a brush.

I think the same, but we recently witnessed the failure of Elvado to catch on even though it was in some mainstream Canadian stores. Makes me wonder.

Did El Vado go out of business? We carried them last year but cleared them out because they weren't selling well. I see the site is down. Details? Thx
Matt

I was told they've closed, and their FB profile pic changed to a horse riding into the sunset... but I don't know of a definitive source.

I think a true quality shaving cream that is usable with or without a brush in a squeezable tube and/or pump bottle (not a tub of shaving cream) will have the most appeal to non-traditional shavers as it's much faster to use than whipping up a lather with a soap and a brush.

I think the same, but we recently witnessed the failure of Elvado to catch on even though it was in some mainstream Canadian stores. Makes me wonder.

Did El Vado go out of business? We carried them last year but cleared them out because they weren't selling well. I see the site is down. Details? Thx
Matt

Yes he closed shop in September. This is what I received from Stonefield Shaving newsletter :

“Breaking News!
It is with deep regret that we announce that Elvado will be ceasing operations. John will be moving on to pursue other life interests and challenges.

We were honoured that John was willing to let us sell his products in our online store. We were proud to support this Canadian Brand. I wish John and his family all the best for the future. When one door closes, another one opens. “


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I think the same, but we recently witnessed the failure of Elvado to catch on even though it was in some mainstream Canadian stores. Makes me wonder.

Did El Vado go out of business? We carried them last year but cleared them out because they weren't selling well. I see the site is down. Details? Thx
Matt

Yes he closed shop in September. This is what I received from a newsletter :


“Breaking News!
It is with deep regret that we announce that Elvado will be ceasing operations.  John will be moving on to pursue other life interests and challenges. 

We were honoured that John was willing to let us sell his products in our online store. We were proud to support this Canadian Brand.  I wish John and his family all the best for the future.  When one door closes, another one opens.  “


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Damn that is sad to hear. I really liked his product and enjoyed talking to him on the phone. Sad to hear.

So, way back in the late 1920s Gillette acquired Rotbart company from Germany.....they had a closed scalloped comb razor. The DE89/R89 is based on that design...Gillette’s heritage razor is most likely an R89 head seeing as it’s made in Germany. In essence Gillette has come full circle with the heritage razor being a razor head inspired by a company they owned in the 20s in some weird way

“Rotbart was an independant European (German) maker bought out by Gillette in 1927 and continued to produce as Rotbart under the Gillette ownership for a time..... This buyout allowed Gillette to use many of the Rotbart designs and patents, and for a period of time after WWII, it was not clear whether Rotbart (still existing as a brand name) was copying the Gillettes, or Gillette copying the Rotbarts.”

If you really want to be picky the super speeds were really Valet Autostrop engineers and not Gillette’s I believe. Matt at razor emporium would know for sure.

All this to say, Gillette has its fingerprints all over it.

Awesome bit of information. Thanks for that gLet.


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