Gillette to release NEW DE razor for the holidays

If something sells out that quickly I highly doubt they won't make more, and why wouldn't they?  They are out to make money.  I would guess the limited quantity was just a test run IMO but who knows.

It might be a Christmastime special.  Crabtree & Evelyn used to do this with annual shaving scuttle releases in the 1980s.  Here are two such examples:

     

The Gillette Heritage is likely aimed at both enthusiasts and the Christmas gift market.  Christmas gifts are also a huge part of Art of Shaving's sales.  Go by one of their stores after Thanksgiving and you will see lots of women buying gift sets for their beaus.  The DE89 / R89 head works well for newbies and experienced wetshavers alike, and so is a good choice. 

Gillette is probably testing the waters with the Heritage razor, thus the limited distribution and release.  If it proves popular enough, they could well make it a year around item or release similar limited edition items each Christmas.  If anyone likes the razor, it would be a good idea to encourage Gillette by sending them a complimentary email.

If something sells out that quickly I highly doubt they won't make more, and why wouldn't they?  They are out to make money.  I would guess the limited quantity was just a test run IMO but who knows.

It might be a Christmastime special.  Crabtree & Evelyn used to do this with annual shaving scuttle releases in the 1980s.  Here are two such examples:

     

The Gillette Heritage is likely aimed at both enthusiasts and the Christmas gift market.  Christmas gifts are also a huge part of Art of Shaving's sales.  Go by one of their stores after Thanksgiving and you will see lots of women buying gift sets for their beaus.  The DE89 / R89 head works well for newbies and experienced wetshavers alike, and so is a good choice. 

Gillette is probably testing the waters with the Heritage razor, thus the limited distribution and release.  If it proves popular enough, they could well make it a year around item or release similar limited edition items each Christmas.  If anyone likes the razor, it would be a good idea to encourage Gillette by sending them a complimentary email.

Nice scuttles


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If something sells out that quickly I highly doubt they won't make more, and why wouldn't they?  They are out to make money.  I would guess the limited quantity was just a test run IMO but who knows.

...Gillette is probably testing the waters with the Heritage razor, thus the limited distribution and release.  If it proves popular enough, they could well make it a year around item or release similar limited edition items each Christmas.  If anyone likes the razor, it would be a good idea to encourage Gillette by sending them a complimentary email.

It's a "bait & switch" to get traffic into their (P&G) AOS stores IMO and nothing more as I am sure these will conveniently be available come Xmas time shopping at said location.

It's a "bait & switch" to get traffic into their (P&G) AOS stores IMO and nothing more as I am sure these will conveniently be available come Xmas time shopping at said location.

Bait & switch? To which razor would they switch customers? I doubt that someone looking for a safety razor would be interested in a much more expensive cartridge razor. AoS used to show what looked like a vintage razor in their storefront banners, but they stopped doing that a long time ago. It looks like the Heritage is Amazon-only for now. Gillette appears to have greatly underestimated the demand, as the razors quickly sold out on pre-order.

If Gillette uses the Heritage to get people into the Art of Shaving stores, there's certainly no harm in that. The AoS chain exposes more people to traditional shaving in a week that the forums do in a year. A lot of cartridge and canned gel users had their eyes opened to new possibilities via their Christmas gifts.

I just received an order update from amazon that it will be shipped after Nov 25


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Mine was delayed to a November 20th delivery date

I'm supposed to get mine tomorrow...will keep you all posted if it happens.

Today, the Amazon website is listing the Heritage razor with a new shipping date of November 17th (moved from November 5th). It "magically" is available for purchase once again! I suspect that no one will receive this razor until after November 17th. My new delivery date is November 20th. If you were on the fence, I suggest ordering it sooner than later, since the product description still lists LIMITED AVAILABILITY. I believe that after this product sells out, that will be the end of it. Gillette is playing a typical "corporate game" without a marketing or logistical plan for this product. I do not believe they are "testing the waters" for a "long term" DE product in our market. Neither Amazon or Gillette has answered any questions I have emailed them about this product release. Enjoy this "Gillette" product while it is viewable on a website and available for purchase.

I’ve managed to keep my money in my pocket this far, and I don’t think a little more corporate ping-pong will change that. Now if other folks want to buy it, I think that’s great. What will be will be, and time will tell us all we need to know.

New notice from Amazon mine should be here Monday