ETHOS Grooming Essentials A New Line

Agrumes is by far my favourite EtHOS scent so far but as we have discussed, likely a new favourite forthcoming

Frank

Regarding the use of synthetic AO's in Ethos products.

When in doubt about a decision like this, always go back to the mission statement.  In Ethos case this is:

ETHOS Grooming Essentials formulas are developed using the deep-rooted knowledge I’ve gained throughout the years of personal care R&D to provide my customers with grooming products that deliver optimum results. It has become a passion of mine to source the globe in search of the earth's most beneficial naturally derived ingredients and aromatics to create the culturally inspired Ethos Collections and all the products that are found in each one of the Collections.

The Ethos mission statement answers the question regarding the use of synthetic AO's in Ethos products. If you compromise once on the basis of price, you start down a vey slippery slope.

If a product is not meant to be technically, that's OK.  

If the product would be very high priced, that is also OK as you have always been open that your product pricing structure is based on the ingredients involved.  If a customer is insisting on a specific product, he should also be willing to pay the price necessary to produce the product in accordance with the quality standards in the mission statement.  If he cannot afford the product, that is unfortunate, but is not a reason for you to compromise your, or your company's, standards.  

Hope this encourages you to keep up the good fight.

Congratulations Frank. It is a well earned sign of recognition.

Frank

Regarding the use of synthetic AO's in Ethos products.

When in doubt about a decision like this, always go back to the mission statement.  In Ethos case this is:

ETHOS Grooming Essentials formulas are developed using the deep-rooted knowledge I’ve gained throughout the years of personal care R&D to provide my customers with grooming products that deliver optimum results. It has become a passion of mine to source the globe in search of the earth's most beneficial naturally derived ingredients and aromatics to create the culturally inspired Ethos Collections and all the products that are found in each one of the Collections.

The Ethos mission statement answers the question regarding the use of synthetic AO's in Ethos products. If you compromise once on the basis of price, you start down a vey slippery slope.

If a product is not meant to be technically, that's OK.  

If the product would be very high priced, that is also OK as you have always been open that your product pricing structure is based on the ingredients involved.  If a customer is insisting on a specific product, he should also be willing to pay the price necessary to produce the product in accordance with the quality standards in the mission statement.  If he cannot afford the product, that is unfortunate, but is not a reason for you to compromise your, or your company's, standards.  

Hope this encourages you to keep up the good fight.

Amen. Have another artisan friend that compromised his premiere reputation of quality in order to cut the hand work required in production and raise sales volumes. As a result, the brand reputation is abating and unlikely to ever recover. Unfortunate and forewarned him.

The general rule is that one can elevate a brand but once a premium brand is debased, it can never recover its premium status.

As with all critical opportunities in life, there is only one bite of the apple to be had. This principle extends far beyond shaving

Lucky on the Agrumes! That’s easily my favorite scent of all shaving/facial products. The skin food and serum really help the aroma last.

I actually look forward to wearing a face mask a little after using the Agrumes because I get to smell it for hours.

Ol I sent a email but unfortunately had no reply

BEST SHAVE EVER!!!!

BEST SHAVE EVER!!!!

Thanks Dan, wonderful stuff

Envy you folk owning Safi; it may be the single greatest soap created to date.  The combination with Derby Chop Shop AS is incredibly compelling with its sweet and boozy tone imparting the sense of a classic gentleman of means

Wish desperately was not so burdened financially at the moment or would buy a big tub in a heartbeat.