ETHOS Grooming Essentials A New Line

Website should be up ‘in about a week’ ...

LMAO! Maybe two!

I love your plain and simple designs, including the font type and color. Nearly all of the largest and most respected companies in the world have simple branding. Most branding consists of the company name, and/or logo (in two colors, with most under 4 colors). IBM, Coke, Apple, T-Mobile, AT&T, Microsoft, Starbucks, Costco, Amazon, HP, Boeing, HP, Tesla and most auto companies, Panasonic, Sony, etc. Branding is important, but what you bring to market is more important. What Ethos brings to our small niche market is second to none. Our group's voice in the forums, word of mouth and respected reviewers opinions online will have a far greater effect on your success...than a "picture on the label".

Thank you and I agree!

AQU

Thank you for your input and taking the time to post all those photos. There are a lot of really cool labels out there to attract all types of customers and I think for my brand I like simple and clean. Reason is I’m building Collections. These Collections ultimately will make my customers shopping experience much easier as they will pretty much know what their going to be getting before they even click on it. Also the images of the Collections are much more artistic and another reason to keep labels clean. ETHOS Grooming Essentials is not just about shaving soaps but total grooming so there will be many more products added into the Collections as time goes on. Also some of the labels you posted would be way to busy looking on items like EDP colognes for example. In fact in the Cosmetic Industry which I’ve been a part of for over 27 yrs Fragrances meaning Perfumes and Colognes are considered the epitome of packaging with high end skin care right behind it. 95% use simple clean looking labels. Don’t get me wrong there will be special releases that have very artistic labels and different packaging like the upcoming Vanilla Safi and the Iced Dragonsbeard as two examples. Plus I use a brushed Aluminum lid and their not inexpensive and some of the label designs you posted up are meant to take up the entire lid. MDC is the closest to ETHOS of the brands you posted.

Sorry for my long rant but I think with the time and work you put into your post I felt you deserved a detailed response.

I sincerely appreciate your effort!

Best regards

Thanks for the response Frank. I was simply trying to offer up a different perspective. And I was thinking more about it this morning, the simplicity of minimal designs, and agree with your comments about fragrances.

I’m not sure about the collection thing (again, I’m no expert), but it ends up being more text on labels. Just something to consider. An alternative could just be using the actual product name (Dragonsbeard) as the collection name. I believe that’s what I see people using most of the time right now. But again, I am no expert and have no intimate knowledge of your long term goals. Just providing suggestions for potential improvements.

The MDC label is also my favorite of the bunch, while others are very busy.

My assumptions when posting last night were that you have a top shelf product and containers, and that you see room for improvement in labeling and the logo. I do hope you find something that works. And once the website is up, I’ll certainly put in an order; I’m too particular to bother you with numerous emails when I know how busy you are.

Update: 

I like to keep everyone updated especially on limited releases as I learned something from the last Dragonsbeard V2 release. 

So as of today 
There are 13 people signed up on the waiting list for the 5 oz Vanilla Safi in the custom shaving bowl and 6 people on the list for the 4 oz in the regular jar. 

The total amount of the batch will fill about 40 jars of which only 20 will be available in the custom shaving bowl as seen below. Just thought I’d give you an update. 

Thank you for the support and great shaves! 

Ok guys I’m down to these two and I’m leaning more towards the ETHOS symbol because it offers more flexibility but I also like the Globe but it doesn’t offer the same flexibility when it comes to certain products or collections. 

I know I should be going with what I want on these new labels but my business sense tells me one thing and my personal favorite tells me something else. Input please by picking one or the other.

Thank you

[b]

ETHOS symbol

+1 vote for the Ethos symbol

+1 for Ethos symbol

Ethos symbol

I really like both, but I think slight favor goes to the Ethos symbol.