ETHOS Grooming Essentials A New Line

I like best the white globe, I think it's more elegant than the other options.

I would agree, elegant and also inclusive.

White globes...definitely..Classy...fits best with aesthetics and flow of the label....and the brand..

Also...typo alert...” One is a glove and there’s two different ones” GLOBE?

frenchy the white globe is great and in a way I agree and was going back and forth but my graphic designer made a lot of sense because now it can be on every collection and when I want to use a background globe, keep a label all one color, do a real artsy or something fun and even on the Dragonsbeard labels moving forward I can using the ETHOS symbol.  I think once it’s bigger and clearer it will look good and especially on the EDP’s and Skin Food splashes

To be honest....I’d suggest that you don’t overthink this one. These are such a minor element on your label and really don’t serve a significant communication function to the consumer about the product or brand. 
I could make an serious argument for “none of the above” and just keep the labels as is..simple, elegant, classy, uncomplicated, high quality..which are the same equities as your intended brand imagery. Sometimes less is more..

So I’m having Monica do one more round using a globe and the ETHOS symbol and I’ll post them up and make a final decision. I do like and appreciate the feedback and input I’m getting.

Thanks all

There is a saying in sports that a coach who listens to the fans will soon be sitting with them. I think you should pick what you want to represent your brand.

I agree with this.

But I also see the ethos labels as bland. It’s simple text rearranged and spaced accordingly. I’ve spent some time around graphic design and photography, and though I am years removed, I still love studying design and aesthetics. 

Either you need to push Monica to be more creative (sometimes by limiting your own requests) or hire someone with a little more expertise. 

There seems to be a few strategies for labeling soaps. Which would you like to be?

Great typography (could include your logo in the circle):


Similar components (logo, outer circle), but some images, patterns or textures change:








Consider the classics (emphasis on name rather than enticing the consumer through design):










Perhaps your strategy evolves over time. But enticing the customer through interesting design would come first. Brand recognition later. 

Just a few things to consider. For the record, I have no formal experience in business or marketing, these are just some observations that have come to me.

Strategy? Who needs develop strategy?! Just keep hoping to get lucky or at least avoid being unlucky. We all know hard work pays off in the end, just ask the Tasmanian Devil or Wile E Coyote (Esq) when they last ate anything other than poorly disguised explosives or shoe leather.

I love your plain and simple designs, including the font type and color. Nearly all of the largest and most respected companies in the world have simple branding. Most branding consists of the company name, and/or logo (in two colors, with most under 4 colors). IBM, Coke, Apple, T-Mobile, AT&T, Microsoft, Starbucks, Costco, Amazon, HP, Boeing, HP, Tesla and most auto companies, Panasonic, Sony, etc. Branding is important, but what you bring to market is more important. What Ethos brings to our small niche market is second to none. Our group's voice in the forums, word of mouth and respected reviewers opinions online will have a far greater effect on your success...than a "picture on the label".

I would think a website should be the focus before anything else.

I would think a website should be the focus before anything else.

This is pretty important. Not sure what’s taking so long.

You can literally create a Shopify e-commerce website or Etsy store on your own in about an hour.

If you want a website done, get it done.

Website should be up ‘in about a week’ ...

AQU

Thank you for your input and taking the time to post all those photos. There are a lot of really cool labels out there to attract all types of customers and I think for my brand I like simple and clean. Reason is I’m building Collections. These Collections ultimately will make my customers shopping experience much easier as they will pretty much know what their going to be getting before they even click on it. Also the images of the Collections are much more artistic and another reason to keep labels clean. ETHOS Grooming Essentials is not just about shaving soaps but total grooming so there will be many more products added into the Collections as time goes on. Also some of the labels you posted would be way to busy looking on items like EDP colognes for example. In fact in the Cosmetic Industry which I’ve been a part of for over 27 yrs Fragrances meaning Perfumes and Colognes are considered the epitome of packaging with high end skin care right behind it. 95% use simple clean looking labels. Don’t get me wrong there will be special releases that have very artistic labels and different packaging like the upcoming Vanilla Safi and the Iced Dragonsbeard as two examples. Plus I use a brushed Aluminum lid and their not inexpensive and some of the label designs you posted up are meant to take up the entire lid. MDC is the closest to ETHOS of the brands you posted.

Sorry for my long rant but I think with the time and work you put into your post I felt you deserved a detailed response.

I sincerely appreciate your effort!

Best regards