Why kill a popular scent?

I just loaded up on “Roam” and now see BM in sold out.... I love Will’s soaps and there are others I really like that he makes Roam and Hallows however, rank right up there with that nostalgic Ideal that I could use them forever the way my Dad and his before him used old spice, they are that good and I enjoy them that much. Not that I wouldn’t try and or use other scents intermittently, but they could easily be my staples easily until death. I love them, my wife loves them and my kids have associated those two scents with “Dad” more than any other.

So let me ask a stupid, non condescending question because frankly I don’t get it. Roam and Hallows have always sold fast. Always. Roam supposedly is dead forever. Why kill a scent people love and will buy continuously? I’m not a soap maker and I don’t have a MBA so to me, this seems strange. I get the idea of a every other year release of scents to keep people excited and not kill the enthusiasm for a scent. I even get killing one off because it doesn’t sell well. However, in this case, Roam and Hallows are raved about here and elsewhere. Why let them die? I don’t get it.

Will has been pretty stead fast in what he says he will do in terms of releases etc so I highly doubt this is a marketing ploy only to surge numbers. I just didn’t think I’d have to scramble to save soap and aftershave I love because it was dead ala vintage old spice.... not in this market and certainly not in the way it has grown.... kind of a bummer. Again, not to be repetitious, the two aforementioned scents are hugely popular... I cant fathom the logic here.

I actually had just gone over to B&M’s site about half an hour ago, specifically to buy a set of Roam. I’ve never had the pleasure of using it, and thought I would give it a try. Guess not.

TheHunter Maggard Razors quickly . Buy two you’ll love it and if you buy two and don’t love it I’ll buy both from you in three months when you can’t get it anywhere and I panic

TheHunter Maggard Razors quickly . Buy two you’ll love it and if you buy two and don’t love it I’ll buy both from you in three months when you can’t get it anywhere and I panic

steeleshaves I took your advice, just went to Maggards and purchased two Roam Soaps, and two Roam Aftershaves! Can’t wait to experience this one!

I had given up on Will’s Glissant base, even though some of my favorite scents are made in this base (Seville, Lavanille). I get much better results with his Reserve line, which I attribute to my hard water. Going to have a jug of distilled water on hand when I use this one!

It's why I don't bother we LE soaps, etc. Even if Mikes suddenly goes away though it isn't like I can't find a soap that I like. I don't think Roam will be something that everybody in 2050 will be talking about anyway.

I agree. I love Roam and don't understand why he would ever stop making it. Especially if it sells so well! As a matter of fact, you all just convinced me to head over to Maggard to purchase a backup set, the first backup I've ever bought of anything. You watch, now he'll bring it back as a permanent addition next year, lol.

I think Will gets a fair bit of hate mail for some of his scents, so rather than deal with the cranks out there, he might simply want to move on from it. I'm not a fan of roam myself, but I wouldn't hate on someone for making something.

I have the previous release of roam and it is still at 90% or more. When and if I ever do finish it I'm sure their will be something I would want even more. I like how artisans rotate out theis stocks and keep them fresh. On the other hand I'm glad they re-released roam, I didn't buy another one or anything but I'm glad people who wanted it got that chance.

Part of the reason it sells so well is the fact it's a Limited Edition. If it was a part of a regular line it possibly wouldn't sell that great.
Also, just because it's some people's favorite scent most probably that's not enough to keep it as a regular line..

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Not sure about most but when it comes to personal care items I tend to find things and stick with what works. I’d have a hard time committing to a product that had questionable long term availability.