(04-20-2016, 07:30 PM)hawns Wrote:(04-20-2016, 05:51 PM)Bruce Wrote: Many of these definitions would exclude all shave artisans or include all of them. I don't think you are an artisan just because you make something by hand, that is too broad.
Small batches? Nothing outsourced? Money driven? No machines used?
Show me an Artisan soap maker, razor maker or brush maker that doesn't have money at the top of their motivators and I'll show you an artisan who probably won't be around in a year.
I still have yet to pocket one single dollar so far. Any surplus revenue has been reinvested in the company thus far so I can have fun making new scents and doing new projects. So far I'm 10 months into it.
But I guess technically I don't make soap, so maybe that doesn't count. But certainly money hasn't been my singular focus and longevity is most certainly no issue here.
I understand Bruce's point. Profit isn't a benefit of doing business, it's a prerequisite. If you are producing something without the expectation of profit, for the fun of it, that falls into the realm of the hobbyist. However, the term artisan does not imply being a hobbyist, nor does being a hobbyist preclude one from being an artisan.
Addressing grim's original point. It is true that the term "artisan" is sometimes muddled when used only as a marketing term, however in a larger sense, it conjures up the image of a small operation where the primary decisions are made by a person, or small number of persons, rather than by a board of directors. Likewise, day to day operations are presumed to be handled by some person rather than by a dedicated team. Artisan products are, or at least are imagined to be, carried out in a single building rather than in a plant or other large production facility and without the aid of modern mass production methods -- for at least much of the operation. In summary, the connotation of Artisan is directly related to the idea of "small business" as opposed to "big business" and "main street" as opposed to "wall street" or to use another common term a "mom and pop operation."