(This post was last modified: 01-30-2025, 05:51 PM by DanLaw. Edited 5 times in total.)
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Tatara Branding, Engineering and Innovation
Although covered in prior reviews, it is worth reiterating the company’s product history in summary for those new to Tatara. Tatara branding strategy draws on the two most common attributes associated with Japanese culture: samurai tradition and quality. Every Tatara product to date has drawn upon a legendary swordsmith or sword for its nomenclature from the original Masamune, Nodachi, to the Muramasa. The Amakuni is Tatara’s first foray into single edge razors, centered on the AC style blades, presenting the opportunity to honour a legendary and innovative Japanese swordsmith. Amakuni Yasutsuna (天國 安綱) was the smith that created of the first single edged curved longsword – taici (太刀) around 700AD as well as the double edged katana – Kogarasu Maru (小烏丸) in response to numerous of his previous swords breaking during a key battle when wielded by the Emperor’s samurai. As always, there is a sense of history and honour employed in Tatara nomenclature matched only by LJDJ, a Spanish soapmaking artisan; clever of the Tatara boys to utilize the single edge connection.
In keeping with the outstanding and consistent branding, there are various design elements common to all Tatara products. A hallmark of Tatara products is the nie (錵) finish, originally arising from martensitic crystals embedded in a pearlite matrix resulting from the tempering process and said to resemble stars in a night sky (hold the razors up to a light source to view the sparkling effect) characteristic of the swords smithed by Masamune. The handle is a homage to samurai sword handles and presents impossibly slippy to the eye but actually is amazingly grippy even covered in the world’s slickest soaps. Despite experience to the contrary, there are always qualms that the slim handle and dimpled design will be slippy when combined with slick modern soaps but, between the finish and dimples, there has never been a moment of jeopardy over the course of numerous shaves and several razors.
Those familiar with traditional Japanese mores are well aware that how an item is packaged is as important as how well it is made. Tatara products immediately grab one’s attention with packaging that screams low volume craftsmanship. While simply boxed in high-grade and embossed paperboard and (in homage to Portuguese heritage) beautiful cork insert, the first and lasting impression is one of understated elegance with a tasteful touch of marketing sizzle. Despite the passage of many years and exposure to many high end razors from numerous global artisans, inside rests the most uniquely finished razors I have encountered; the finish has a texture and appearance that is so strikingly different that many of the design features are easily overlooked. Were one to describe it, the best I can offer is it derivative of the colour and texture of the frame/casing finish of Ducati Reparto Corse superbikes of the 90s and early 2000s pre carbonfibre. This is the nie finish effect alluded to above and almost worth the price of admission alone. As one stares transfixed by the finish, other obvious design details begin to make an impression: there is a sense of quintessentially traditional Japanese design, a simplistic functional elegance reminiscent of the feudal samurai weaponry’s aura of fragility belying its inherent strength and capability. It was a transformational moment years ago when encountering the first Tatara and it remains just as much so today having been down the path 7 models later. Nobody produces as unique a razor in look and design as Tatara, period with a very very hard stop.
Tatara has focused on DE razors and brushes to date bringing solid engineering principles to every product they have produced. Every Tatara DE razor has featured best in industry extremely low profile stack heights to facilitate perfect control of the head assembly during shaving in tight areas, a PROPERLY designed handle:baseplate interface to assure strength against damage if dropped and transmit feedback feel from the razor head to the handle aiding the shaver and extreme well clamped blades to eliminate chatter. Unlike any other twist to continuously adjust razor, the Muramasa designed adjustability through retracting/extending shave bars resulting in a continuously adjustable on the fly razor with the stack height of the best nonadjustable DEs which is BRILLIANT. Tatara even managed to produce the world’s first continuously adjustable shave brush that is so unique and perfect (even facilitating knot swapping mid shave), it remains in my collection of premium custom brushes as a favourite – it is so good, favour it as much using the synthetic knot as when using the badger knot.
Amakuni
AC blades, for those unfamiliar, are unlike any other blades in that they are available in various depths and edges SUBSTANTIALLY impacting the shave feel and efficiency using the exact same razor. Thus, one can use the same razor with a Feather SoftGuard blade to experience an extremely smooth shave or a Feather Super to experience one of the most aggressive. Some have suggested they wished Tatara DE razors were more efficient; the Amakuni should accommodate their desire for blade feel and efficiency when equipped with a Feather Super. But the properties of AC blades are common amongst all AC razors and, make no mistake, Tatara would never simply produce ‘another’ AC razor without their trademark innovation!The most striking innovation is the completely magnetic head. Paradigm produced an AC razor relying a combination sliding and magnetized head which could cause extreme cuts if the hand slipped during blade changes. The Amakuni features a completely different system utilizing ONLY magnets to secure the blade and top cap which is foolproof and brilliant in usage! Want to switch blades between passes? Changes are effected instantly under all conditions – it even encourages thoroughly rinsing the blade between passes. This innovation is so impactful it changes the way top caps and blades are forever more fastened: gone are the days of stripped top cap threads or broken weld screws - am now so enamoured with the magnetic top cap, detest screwing handles into top cap assemblies, a process executed without thought most of my life. The head assembly is near perfectly minimized, extending approximately 4mm beyond the spine for some unknown reason - wish Tatara had eliminated the dead space for an even more compact head. The straight bar soap channel is approximately 2,5mm deep and is more than adequate to handle moderate beard growth but, given the inherent rigidity of AC blades, wish it had extended further into the body of the baseplate by another millimetre and the center reinforcement eliminated. Complaining about 4mm of excess material and an ever so slightly narrow by 1mm soap channel aside, the head design is about perfect.
A characteristic so dramatic that it is obvious prior to shaving is the handle:baseplate angle: it is extreme, providing both benefit and challenge depending on one’s facial structure. Structurally, the razor angle is executed through a steeply sloping handle top with dimples locating the interface to the baseplate and relying on a standard industry 5mm x 0,8 T20 screw to secure the assembly - the baseplate is relatively flat. The razor angle encourages shaving with the Amakuni as though it were a cartridge razor and on flat expanses such as the cheeks, neck and chin it cuts brainlessly, smoothly and efficiently. As well, am quite confident that for those with square or rounded faces, even areas around the ears and nose could be accessed without any issue. However, there are a minority of people with very angular (and in my case disfigured) faces requiring extreme maneuverability to manipulate the blade into tight confines. By far the best razors I have encountered possessing ultra low stack height heads and maneuverability are the Tatara DEs across the range (even the adjustable Muramasa), Wolfman WR1, BlackLand Vector and straight edges. I was hoping the similarly low stack height head of the Amakuni would be added to the razors well suited to my facial requirements but the extreme handle:baseplate interface made shaving angle adjustments required around the nose and ears almost impossible. That is not to suggest that the Amakuni is a bad design; I experienced the same stellar performance on flat expanses and accessibility issue on tight confines, although attributable to a rather deep comb, with the Durdan La Foulx and it is beloved as one of the best all time SE razors (only highlighting how unique is my need for extremely maneuverable razors).
Tatara was very conscious of providing a baseplate compatible with a wide variety of AC blades. The baseplate posts are spaced 28,11mm OS:OS which fit both of the notoriously oddly holed blades in the industry - Feather Light and Schick P30 (by contrast the BlackLand Vector is 37,8mm OS:OS). A number of blades were loaded and evaluated for shaves with the Feather SoftGuard being best for daily shaving and a Feather ProGuard optimal for 2+ days of beard growth; any other blade was simply too harsh for me, even the Feather Light. The Durdan La Faulx with a medium plate required a Feather Super to shave 1+ day growth as a comparison.
Conclusion
The Amakuni is a significant advance in razor construction. It employs a top cap design solely reliant on magnets that could become an industry standard across all multipiece safety razors, eliminating a potential failure point where the top cap screws into the handle. Were the top cap the sole innovation considered, that alone would be sufficiently noteworthy to rightly label this a breakthrough product. Tatara also addressed a longstanding request to step up the blade feel/efficiency quota in their razor design without totally abandoning those preferring their comfortable shaving reputation, achieved by focusing on the AC blade system facilitating the ability to tune the shave over a substantial range by simply selecting different blades. Most will find the Amakuni able to perform squarely in their wheelhouse as delivered in its first iteration through simply selecting the appropriate blade. Having become an AC razor advocate, had high expectations for this razor. To be honest, focusing on the general market instead of my unique needs arising from facial injuries, this is an outstanding design that will completely satisfy almost every shaver. However, for the very few requiring extreme maneuverability, the sharply angled handle:baseplate interface combined with the extra material beyond the blade spine conspire against accessing the tight areas on damaged and angular faces.
In conclusion, love everything about the Amakuni razor and it delivered a wonderfully comfortable BBS shave on the open expanses of my face using a Feather SoftGuard as a daily blade or Feather ProGuard on growth exceeding 2 days but just couldn’t fully access the extremely tight confines around MY damaged face: specifically the ears and nostrils. While it possible to offer suggestions for a few minor design tweeks to make this MY perfect razor it likely wouldn’t be as well loved by the GENERAL SHAVING COMMUNITY as it is in its current release format. My assessment is, considering the build quality and shave quality, it is almost a dead heat with the Durdan La Faulx in premium finish with a superiour plate: a uniquely beautifully designed razor and versatile shaver which is high praise indeed and a bargain by comparison.
The razor has already arrived at the next participant. Please follow this thread as other passaround participants opine. Our first participant has generously offered to donate 2 cartridges of Kai blades; it would be appreciated if others also donate clearly labeled AC blades so all may experiment to get a real feel for this razor. It will be interesting to read the impressions and looking forward to the feedback - which will be shared with Tatara. Feel free to PM directly if interested in participating in the passaround. Thanks to Tatara for designing such an innovative razor, making it available for passaround and forum members for your time in reading this review and thread.
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