(01-01-2018, 06:22 AM)explodyii Wrote: Hi David, I ran through an order for some samples this evening. Some time ago I went through a tub of your older formula of Hesperide, and I have been finding myself going with a beard about 8-10 months of the year, where shaving creams seem to be a bit easier to work with. All the creams I've been trying out this winter in particular have gotten me thinking a lot about shaving cream formulation, and I was curious about your thought process as you developed your own cream:
- What sort of shaving creams "inspired" your formulation (older one and/or newer)?
- What does your R & D look like for the shaving cream? I shudder to think of the time investment, what with a rot process to jam up the pipeline!
- Have you ever done custom or group buy orders for the cream?
Thanks so much!
When I began researching soapmaking in 1998, I spent lots of time looking for the best information on the soapmaking process and formulating soap that was available before I even made my first batch! I got to know each ingredient and what it had to offer the formula as well as the best usage rates and the best sources for all of these ingredients. My first attempt at handcrafted soap came out perfect but I still kept experimenting with variations of the different ingredients which gave me greater options for a larger variety of different soaps. My method of formulating which I originally created with that first soap, is one I still use today and is based on that very first formula!
My approach to shaving cream and later shaving soap was the same. I am fortunate that I have been able to travel abroad and have made many trips to England over the years. Very early on I found the British shaving creams such as Geo. F. Trumper, Taylor of Old Bond Street, Truefitt & Hill and all the other British Shaving Creams were readily available there and I brought several home with me on these trips. Having been familiar with these products, most of which have the exact same ingredients list, it was natural for me to want to emulate these products when I decided to offer shaving cream as well in Stone Cottage Soapworks.
Again I began doing research, buying old soap making and cosmetic chemistry books since this is an old style product dating back to the 1920's and 30's. I began a document in August of 2004 of my observations, information that I had collected and the advice I had received about this type of product. I am fortunate to know several cosmetic chemists and even more fortunate that I was able to contact them for their advice and their observations! This document grew and grew over the years as did my knowledge and experimentation in creating this type of product. During this time, I opened my first retail store in Frenchtown, New Jersey and created my first website. Because of this activity, this project had to go on the back burner for a while until I had the appropriate amount of time to dedicate to it.
After being open for 6 ½ years in Frenchtown, we decided to find a new location for my business and purchased a building and totally renovated it which took well over a year to complete. We opened the Artisan Emporium over 3 ½ years ago and soon into it I began to continue serious research and development on this product again. I continued to collect information, articles, books, ingredient listings and anything that pertains to the “British style” creams. I also learned that these kinds of shaving creams were made by companies here in the United States and sold here during that time period and that the invention of aerosol containers was the beginning of their decline here in the U.S.
I kept looking everywhere including places like the U.S. and other countries patent sites and was lucky to find many examples of these types of formulations there. I also frequented several message boards about cosmetics and soapmaking. The soapmaking boards were not that helpful as there was no one there with experience or information about this type of product. The same for “cream soap” message boards which didn’t work with formulations (based on 100%) and did not have the proper background and knowledge to be creating a product of the Men’s shaving market. I also looked at cosmetic chemistry and soap making books but most of the time I was on my own and had to figure these things out myself! Old books did help me! I have quite a collection of these older books which were written around the time these shaving creams were first popular. As I began to research and experiment I always had the list “Water, Stearic Acid, Myristic Acid, Potassium Hydroxide, Coconut Acid, Glycerin, Fragrance, Triethanolamine, Sodium Hydroxide” in my head and in my notes and worked and worked until I developed a formula that I liked that was as close to that list of ingredients as possible! Each of those ingredients helps create a product that offers good lather, slip and glide and a nice afterfeel which is why they have been used by these companies for so many years! I took notes on every batch I made and I made labels for all the samples I made using these formulas as well to make sure I had complete control of this process and left no stone unturned! I finally created a formula that seemed to work well but I knew that in the future I would be making slight adjustments to fine-tune its performance.
As with any product of this type, what worked well for sample batches has to work well for production batches! Procedure is extremely important and following these procedures to the fullest will give you a more perfect product. Experimentation with production sized batches is crucial and taking notes on every sample batch is essential! No wonder my document that I mentioned that I had created in 2004 now has 469 pages in it!
Selecting packaging and have top labels designed and made were involved in the next step as were selecting fragrances that would be appropriate for this type of product. Since I already had handcrafted soaps made from different scents I had created and I had feedback on them I chose many of them to use in production for the shaving cream. They all went into production, were photographed and placed on the website and in my retail store and next I waited for feedback. This, unfortunately, turned out to be a longer process than I expected. I received many mentions on shaving messages boards but it took a long time before I found ones that were fair, thoughtfully written by knowledgeable people and contained honest and well-presented observations. Recently, I had a customer who came into my store to purchase my shaving creams having read about them online on message boards he goes to as an observer not a member. With his purchase I gave him a sample of the new cream formulation to try. He said he would try it and would give me some feedback. He tried the sample I gave him 8 times before he felt he knew and understood the product and used others in between each of the 8 times to help him to compare. His review was just amazing! There was no gushing or bashing in this review but just realistic observations about each element of the cream and its performance. He did like the cream and its performance, which I was glad to hear, but he approached the whole and quite long review with such dignity and gave such a thoughtful analyzation of the product I was dumbfounded!
I am happy with the new formulation and have been enjoying the “Bali Isle” scent that I created. Although it is a simple combination and each element can be detected, they join together to create a unique scent that I quite like! I made some handcrafted soap with the same "Bali Isle" scent which should be ready to sell in a few weeks! I look forward to trying new scents which I may do for a limited time unless, of course, they turn out to be a real hit then I will keep making them! I don’t foresee doing a group buy as I price my products in a lower and more affordable range than many of the products out there but I have done a little bit of custom scents for people who like two or three of the scents I sell mixed together so that may be an option. I have quite a few new scent ideas I would like to try and am in the process of writing scent formulas for these ideas. Writing scent formulas using Essential oils and fragrance oils together is an unusual hobby of mine. If I get an idea, I write it down! I just checked my 336 page document and I have 6655 fragrances written and notes for a few dozen more written down for me to turn into fragrance formulas!
As you can see, I am into “process” and “creativity” and that is what feeds my drive to continue doing this and try to be as successful as possible!