New Rockwell Adjustable Kickstarter

Be interesting to see where this one goes in a year. You can get many of Gillette's old adjustables completely redone inside and outside including brand new plating for the price point this is at on kickstarter. The point on Zinc internals also is interesting, wonder if this was a cost decision? I've got so many Gillette adjustables including some I have had redone that look and shave brand new; I think I'd be out on this for that reason only. Not sure how this can shave any better than those offerings or the Merkur progress or Future. That being said... WAIT FOR IT.... I'm about to give kudos to Rockwell after being a negative nelly on the 6s......

Innovation in razors is hard to do. I will say I think this will appeal to more men on the fence of wet shaving if they can ever get this in stores or afford an aggressive advertising campaign down the road with this razor. A twist to open adjustable is EASY to use for someone that's never DE shaved before. It's far more "inviting" than a plate system like the 6s or the ATT line, and it's not a cap removing and blade aligning chore like the merkur adjustable line. Their market plan seems smart in that they are selling this to "new" wet shavers knowing current wet shavers they don't have to sell this too since many of us will buy it regardless. Guys that shave in any modality other than DE razors will find this appealing as they have probably never seen or even heard of a fatboy razor. A Fatboy for a new generation I think, will sell and sell in groves. Twist the bottom, open the doors, drop in a blade adjust the level of aggressiveness, is a pretty simple practice for the current non DE shaver. If they can keep this UNDER 100.00 after the campaign ends I really think they have a shot of doing something here to bring more people into wet shaving.... This is a product that while OLD in design will be NEW to a bevy of people not on shave forums and "in the game" currently so to speak. Hats off to them... this is exciting.. and who knows, I like adjustable razors.... maybe I'll head over to kickstarter now.....

Can't believe I just said that... I may be willing to buy now and wait a year for the fatboy's resurgence... but If I do that my prior posts make me a hypocrite right??? LOL

One point for the zinc internals and price point is the market they're trying to attract. If they're looking to move into big-box retailers and target a general consumer audience rather than enthusiasts (clearly how their marketing for the model T reads) then perhaps the price and choice of materials is a highly calculated cost for the production of the razor?

Not every man is an enthusiast. Not every man wants a refuebished vintage. Remember that the west is a large society of consumerism. The Van Der Hagen and Micro One are the first DE's in a long time to grace the store shells of Target, Walgreens, and the like. But they can't boast adjustability. The marketing behind the Model T can, and so is more attractive to the millennials in particular. This consumer group is all about personalization, customization, and individuality. Perhaps Rockwell is making a calculated bet that they, along with more mature (I.e. Older) consumers will see the benefit in this?

yes you are one!!! jk, I backed off but at least I would like to hear from them why they went with zinc instead of brass for the internals, there will be water leaking trough the shaft no doubt, its cost effective im sure but not longevity quality effective.

None the less congrats to them for being innovative!

I'm holding on this one for now.

One point for the zinc internals and price point is the market they're trying to attract. If they're looking to move into big-box retailers and target a general consumer audience rather than enthusiasts (clearly how their marketing for the model T reads) then perhaps the price and choice of materials is a highly calculated cost for the production of the razor?

Not every man is an enthusiast. Not every man wants a refuebished vintage. Remember that the west is a large society of consumerism. The Van Der Hagen and Micro One are the first DE's in a long time to grace the store shells of Target, Walgreens, and the like. But they can't boast adjustability. The marketing behind the Model T can, and so is more attractive to the millennials in particular. This consumer group is all about personalization, customization, and individuality. Perhaps Rockwell is making a calculated bet that they, along with more mature (I.e. Older) consumers will see the benefit in this?

Im sure they will get the project supported no doubt, but charging extra $30 that will mean longevity trouble free razor and not having to deal with the same problems they had with the 6s 1st version in my eyes look like a safe route to go to. Although your right, they are trying to catch as many buyers they can with the good price point.

I do wonder how thing turn out later down the road with the razor, I know if they would offer an option with brass internals for higher price I would of join, but that's just me. Wish them all the best with this project

One point for the zinc internals and price point is the market they're trying to attract. If they're looking to move into big-box retailers and target a general consumer audience rather than enthusiasts (clearly how their marketing for the model T reads) then perhaps the price and choice of materials is a highly calculated cost for the production of the razor?

Not every man is an enthusiast. Not every man wants a refuebished vintage. Remember that the west is a large society of consumerism. The Van Der Hagen and Micro One are the first DE's in a long time to grace the store shells of Target, Walgreens, and the like. But they can't boast adjustability. The marketing behind the Model T can, and so is more attractive to the millennials in particular. This consumer group is all about personalization, customization, and individuality. Perhaps Rockwell is making a calculated bet that they, along with more mature (I.e. Older) consumers will see the benefit in this?

Im sure they will get the project supported no doubt, but charging extra $30 that will mean longevity trouble free razor and not having to deal with the same problems they had with the 6s 1st version in my eyes look like a safe route to go to. Although your right, they are trying to catch as many buyers they can with the good price point.

I do wonder how thing turn out later down the road with the razor, I know if they would offer an option with brass internals for higher price I would of join, but that's just me. Wish them all the best with this project

I mean, zamak isn't great but it's also not terrible. I think the biggest reason we see so many issues with zinc razors is from the exposure most of them get. We rinse the heads under the water, but the head also has the greatest surface area of the entire razor. It's exposed surface leaves it very prone to bumps, dings, scratches, and the like. So, to be honest, I'm not sure zinc internals are inherently bad.

Also, they've worked on this for a really long time. They've done all sorts of testing, evaluation, and procurement studies. Mantic also did a full review with one of the prototypes (which I believe also has zinc internals). I'm not saying it's flawless, but for what they're trying to accomplish I think all of their bases have been covered.

And they are nearly fully backed already! :O Glad I came in early before the cheaper option was bought up lol

One point for the zinc internals and price point is the market they're trying to attract. If they're looking to move into big-box retailers and target a general consumer audience rather than enthusiasts (clearly how their marketing for the model T reads) then perhaps the price and choice of materials is a highly calculated cost for the production of the razor?

Not every man is an enthusiast. Not every man wants a refuebished vintage. Remember that the west is a large society of consumerism. The Van Der Hagen and Micro One are the first DE's in a long time to grace the store shells of Target, Walgreens, and the like. But they can't boast adjustability. The marketing behind the Model T can, and so is more attractive to the millennials in particular. This consumer group is all about personalization, customization, and individuality. Perhaps Rockwell is making a calculated bet that they, along with more mature (I.e. Older) consumers will see the benefit in this?

Im sure they will get the project supported no doubt, but charging extra $30 that will mean longevity trouble free razor and not having to deal with the same problems they had with the 6s 1st version in my eyes look like a safe route to go to. Although your right, they are trying to catch as many buyers they can with the good price point.

I do wonder how thing turn out later down the road with the razor, I know if they would offer an option with brass internals for higher price I would of join, but that's just me. Wish them all the best with this project

I mean, zamak isn't great but it's also not terrible. I think the biggest reason we see so many issues with zinc razors is from the exposure most of them get. We rinse the heads under the water, but the head also has the greatest surface area of the entire razor. It's exposed surface leaves it very prone to bumps, dings, scratches, and the like. So, to be honest, I'm not sure zinc internals are inherently bad.

Also, they've worked on this for a really long time. They've done all sorts of testing, evaluation, and procurement studies. Mantic also did a full review with one of the prototypes (which I believe also has zinc internals). I'm not saying it's flawless, but for what they're trying to accomplish I think all of their bases have been covered.

True the zinc head get scratched out, plating gets worn out from sliding over the face but people that wipe their razor heads after every usage slows down the degrading of the zinc for a very long time.

The problem with the TTO's is no one disassemble the whole razor because its time consuming thing, imagine doing this every after every shave... Even if the zinc internals are plated/coated don't forget friction happens inside all the time when your opening and closing the TTO. This will wear off the plating, water goes inside as normal and because you cant do the faithful wiping off dry the internals will rust in a real fast pace.

Its ok though, they are hunting for the good price point razor. If the internals were brass then we could of say T model is on par with the 6s quality wise when speaking of longevity, as far as functionality goes that's a whole another debate, you can have all brass razor but whats the point if it has blade alignment problems,doors that break down fast etc etc. The functionality is not in question now because its still too early for that.

Anyways like I said props to them for being the first company offering adjustable TTO at this price point, but could of been much better even if it came at higher price point.

A teaser of our Kickstarter update we're posting later tonight about the campaig: "We do have one upgrade we can already announce! After seeing the demand for the Rockwell Model T, and a discussion with our manufacturer, we will be manufacturing the internals of the Rockwell Model T from coated brass, rather than zinc! You gave us your clear feedback, and we loved it - that’s what Kickstarter’s all about! While coated zinc internals would have created a strong internal system, coated brass will be a upgrade afforded to us by the popularity of the campaign. So thank you all so much for your support!"

I hope that clears up any questions people had about the coated zinc internals!

I'm looking at their kickstarter page and see that they say their DE blades (100 pack) should be good for about 2 years worth of shaves. that's pushing a DE blade to 6-7 shaves per blade. seems a little bit of a stretch considering most DE blades get tossed after 3-5 uses, if that many.

Very good point - we're not targeting everyday shavers with this estimate. We're hoping this campaign can appeal to individuals just being introduced to single-blade shaving. Experienced Classic shavers know how many shaves they get out of each blade, they definitely don't need to be told!