How to convert non-believers

I also don't really bring it up. if someone asks me about it or asks what my hobbies are, I'll tell them. I got my wife's cousin's husband into wet shaving...at least using a DE razor and blades. I still think he uses canned foam/gel, but it's better than nothing!

Interesting and 15 years ago it may have been perfect but....I think people now need info in tiny chunks or bytes. That was the goal with http://itscalledwetshaving.com - Give the newbs short, basic How-To's in less than 2 minute vids....even 2 minutes might be too long. So I think your concept is great but the medium is wrong...that make sense?

I think your idea for breaking down the info presentation into bite-size chunks is a very good one. It reaches an audience that might otherwise be missed, and consequently miss out. The idea for a brief written presentation was to reach those who don't know to search for the information (i.e. those who do not know the traditional shaving option even exists). If printed material is not the best way to reach out to the unaware masses, what might be a good alternative? Not a rhetorical question by the way, just thinking out loud. Maybe a spray can and a freeway overpass? OK, maybe that's not such a good idea.

Itscalledwetshaving looks like a very useful site indeed. Well done! Clear, concise, to the point, and vendor and brand agnostic. Executive Shaving has an educational section that is more involved and longer at https://www.executive-shaving.co.uk/begi...corner.cfm. Of course, that is trying to push their own product lineup, but it is still useful. They used to have a printed guide and PDF download, but now put everything online. Guess that is way everything is going.

The more people that wet shave the better it is for us.  Artesians see increased traffic, the Market has more available dollars, and in general it promotes and grows this hobby of ours we love so much. I have converted several people at work, friends outside of work, and I would say my success rate is about 80%.  8-11 in the last 12 months, let's call it 80 percent. 

I have failed miserably a time or two, but have found the best way to convert someone, make the first shave free.  Birthdays, a thank you for house sitting, Christmas, anytime a gift is appropriate. 

1.  We all have blades laying around, create a sample pack Cost- nothing 
2.  We all have razors that look new that we have used and may not use much anymore, clean and sanitize them, put them in a nice box.  Cost-nothing 
3.  A good soap pick your poison, I for one always buy a new tub of something that generally everyone likes, that I like, and several reviewed and given high marks. cost- 10-15.00 
4.  Brush.  Any of the omega entry brushes 7-12.00 
5.  Aftershave nothing fancy here, I usually use Aqua Velva or old spice cost-6-8


So out of pocket with a gift that contains a ton of "stuff" and looks manly on the high end I pay 32-40 dollars.    That's a heck of a good looking gift, and as much as I would spend on another gift, and we as a community generally gain a convert.

I have so many products and I have been getting freinds and family into the wet shaving world. So far so good. I love this hobby and can't get enough.