I'm sure I bought at least 3 Fatboys in the late 50s and early 60s. I had a penchant for losing them when on the road in motels or wherever. I often wondered, even then, how that razor could sell for $1.95. Was Gillette already embarked on the strategy that would become their hallmark sales philosophy for decades to come? Was there enough margin in the Gillette Blue Blade to swell the coffers of Gillette like later happened with the introduction of the carts? Or, was Gillette so able to predict what the future held in terms of market and margins that they were ploughing fields they knew would produce much future revenue?
They sure didn't do that well with my father on selling the blades. Yes, he bought their blades, but he sure extracted a lot of mileage from each blade. I don't recall exactly how many shaves he got from a blade in those pre-Fatboy days, but you could get a rough idea of how far into the blade's use he was by how much toilet paper was scattered over his face when he appeared for breakfast. My mother just shook her head and served up the scrapple and fried eggs (we were from Philadelphia, don't you know).
Whatever, it sure worked and the past is, indeed, prologue.
They sure didn't do that well with my father on selling the blades. Yes, he bought their blades, but he sure extracted a lot of mileage from each blade. I don't recall exactly how many shaves he got from a blade in those pre-Fatboy days, but you could get a rough idea of how far into the blade's use he was by how much toilet paper was scattered over his face when he appeared for breakfast. My mother just shook her head and served up the scrapple and fried eggs (we were from Philadelphia, don't you know).
Whatever, it sure worked and the past is, indeed, prologue.
Does Mean I Must Buy High End Shaving Gear?
--Roger--
--Roger--