ETHOS Grooming Essentials A New Line

uh-oh I’m in trouble when you two get together! 

Frank, you are never in trouble when Neroli and I daydream about soaps ?.

Yes, the floral you need to bang out is Magnolia!  I am in for multiple jars.

A reminder from my backyard here in KY.... my umbrella magnolia from june of last summer.

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I'm in for magnolia, no question.
Beautiful shot, btw Tommy! Can't imagine how nice that scent was.

So @TommyCariova and Nero here is some interesting info based on your last posts. 

Ok now on to Magnolia. I may have you partially covered in the Beaute Sauvage offering. Although definitely not a straight Magnolia. The Aroma Blend contains White Champaca 

Here’s a description from a supplier. 


White Champaca Oil, also popularly known as Magnolia Essential Oil is artisan steam distilled from the delicate flowers of Michelia x alba (synonym Magnolia x alba) plant. The essential oil has a sweet, floral, honey, slightly spicy aroma with nuances of green tea back notes.


So guys with that said I’ve seen Magnolia Leaf, Magnolia Blossom and Magnolia Flower Essential Oil. These are the creme de creme and I’d say on the somewhat expensive side. 

There are some out there that are online at a very affordable price BUT the quality is very suspicious as they’ve probably been stepped on by either mixing with a carrier oil or another less expensive Floral Essential Oil or even a cheap fragrance oil. When you go to high quality suppliers and smell the real thing at the real and consistent going price and then you see ridiculously cheap prices by some known companies that definitely mess with their EO’s and are usually a big disappointment after you’ve smelled the real deal. I would only use the good stuff if I were to make a straight Magnolia Shave Sosp. 

Here are two different descriptions of Magnolia from high quality suppliers. These are also three different Magnolia EO’s 


A high quality US supplier who sells at retail prices unfortunately but will soon offer wholesale pricing for minimum sized purchased describes theirs. 

The Magnolia Blossom essential oil is an extraordinary and exquisite oil that is produced by artisan distillation in Thailand. This unique oil is made from fresh Magnolia blossoms and is known for its captivating and sweet honeyed floral scent. The fragrance is so alluring that it can be used in body care products such as soaps, creams, lotions, massage oil, bath oil, candles, diffusers, and perfumes.

Unlike other delicate flowers that are usually extracted as an absolute, Magnolia Blossom essential oil is a rare and unique oil that is obtained through steam distillation. This method of extraction requires careful monitoring and attention to detail, which produces a high-quality oil that is free from impurities

Price $295.00 an oz 



A super high quality suppliers description who’s in Europe. He is a wholesale supplier. 


The fragrance journey of this magnolia flower essential oil is sublime. The opening is sweet sparkling champagne, peach juice, white florals and apple crispness. This follows with sweet tea notes, milk creaminess and lashings of white floral goodness and orange blossom sparkle. Tea rose, magnolias, freesias and green note surprises also await you. The longevity is wow and this material is a must for imparting warmth and fruit floral softness into both floral and oriental accords. 

$195 an oz 

We also offer Magnolia Leaf Essential Oil 

“Magnolia leaf essential oil, this aroma is white floral in the top, injected with a dose of green goodness, a hint of warm fruit and a splash of jasmine tea. The heart and base notes are again white floral, with more dominant fruity qualities and soft green character. Useful for developing white floral accords, Oriental accords and building magnolia and freesia bases. 

$75.00 an oz 



So Tommy being familiar with the scent from the flowers which one best describes what Magnolia you’re used to smelling? 

You know I’m always open to suggestions but I always do my homework first. 

Enjoy your weekend my friends!

Frank's, if the second description is accurate, that is the one. The magnolia blossom - to me at least - has that apple crisp nuance... the creaminess description along with the sweet tea is a great encapsulation of what I get from the bloom. I never could put my finger on the fruit shining through but I think the description is right - peach! Number 2 sounds perfect.

Just do it man. In time for May - June!?



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So should I skip some of the winter scents that I listed and go right to the spring and summer scents?  

Just kidding! Lol..  If I didn’t make some of the ones I promised to make I’m sure a bunch of customers would be disappointed.  This has been a very difficult year as far as keeping on schedule but we are moving much faster now so I’m hoping to be caught up so I can release some of the warm weather scents in late May early June. 

Tonka bean will be made later this week so we start knocking off that list I posted. I’ve got everything I need to make it in stock so it will be completed quickly. 

Thanks for the input. Much appreciated!

I think, if you're truly intending and planning to get on that schedule we are referring to, then you ultimately will have to drop something planned that isn't in sync with that schedule or else you'll never catch up to the actual beginning of the seasons.
For instance, Are you really thinking of making the Vanilla Safi for a release now? I think that boat has passed... It's going to be March in a week. People are getting ready for bike rides and walks in the park (flowers and mild breezes), not sitting next to a fireplace eating cookies (vanilla/sweet). Just my .02. Maybe I'm wrong.
And FWIW, I don't have a bone to lose here, I already have all your florals, so it won't affect me, this spring at least (unless you had a new one in mind )

Hi Matt

I hear what you’re saying and I’ve had some of my shaving buddies who I talk to on the phone tell me basically the same thing you said. To pretty much forget most of the cold weather scents I planned to do before winters over here on the east coast.  It sure would be a lot easier on me to start to jump to the warmer weather aromas I have in mind as well as bringing back some of the ones that have already been out like Greenfresh, Watermelon Mint, and Colonia. 

The Vanilla Safi which you mentioned is one besides the Tonka Bean that not only as you said warm scents and may not be something that a person picks up when it’s 75-90 degrees outside. There is another reason I wanted to bring at least those two out as you may have seen me post in the very near future I’m doing the Mixology Collection and since both Vanilla and Tonka Bean are so blend-able with so many other aromatic ingredients I’m thinking they make sense to have them both in the line up. Couple of examples. Vanilla goes really great with Lavender, any or the Oranges especially the Blood and Sweet varieties. Tonka which is a note found in so many colognes and perfumes is also very compatible to many other aromatics be they natural or synthetic. As you know both my Tonka Bean and Vanilla Safi are 100% natural so they really do mix well with many other scents.

With that said  I could and maybe should skip Lost Souls, Mandarino, King of the North and put them out there in the beginning of Fall. I’m honestly going back and forth on these.

I do have one I promised Dave in KY to make and that’s a natural version of Russian Tea which I will make.

I have more than a few warm weather scents planned for the spring/summer.

An ok I kinda got a hint that you have another Floral in mind as you and Tommy got me to do the Honeysuckle and the Violeta. So let the car out of the bag. What’s on your wish list of florals

I’m a fan of marigold!

I'm in Italy and just in the last year I've had the pleasure of trying some Ethos soaps.
Awesome performance + a kind of cosmetic soaps

I know the market rules don't allow it but I’m more in the performance and some fragrances specially sintetic affect the performance of the soap.

some producers in the crazy search for fragrances have neglected performance.
Sometimes less is more imho .

Rare and expensive essential oils cannot fit into 15/20 euro soaps.
We have to be realistic
otherwise it ends up like with “high perfumery” where you pay €300 for a pair of well-assembled synthetic molecules


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I like this fig-forward scent. Last summer, we visited Ravello and stayed one night in Sorrento and another in Positano. Today, I wore my tourist Sorrento t-shirt before shaving. The region is renowned for its lemons.

The shave cream has exceptional hydration. It never dries on my face throughout the shave, even my straight razor shave took a bit longer.

I prefer Ethos serum over Sebum; it never leaves my skin feeling oily. The post-shave performance is outstanding.

I'm in Italy and just in the last year I've had the pleasure of trying some Ethos soaps.
Awesome performance + a kind of cosmetic soaps

I know the market rules don't allow it but I’m more in the performance and some fragrances specially sintetic affect the performance of the soap.

some producers in the crazy search for fragrances have neglected performance.
Sometimes less is more imho .

Rare and expensive essential oils cannot fit into 15/20 euro soaps.
We have to be realistic
otherwise it ends up like with “high perfumery” where you pay €300 for a pair of well-assembled synthetic molecules


Inviato dal mio iPhone utilizzando Tapatalk

Hello Sir

I must say that perfumes and colognes out on the market are made from probably 90% Aroma Chemicals or otherwise known as synthetic aromatics. They are considerably less exspensive than Essential Oils and Absolutes. Especially when comparing a very expensive Essential Oil or Absolute. For example Natural Sandalwood, Neroli, Oud, Tubersose and Red Champaca absolute are all on the 10 most expensive Essential OIls list and can range from $400 an oz up to over $2,000 an oz. Any of those aromas in a synthetic aroma can chemical chemical can be only $30 an oz and some even less. So no comparison price wise. So you are right you're not going to find any of those natural aromatics in a $15 to $25 shave soap, At least at any significant level that would dictate the final aroma. There are a growing number of what's called Artisanal Perfumers who only work with natural aromatics. These aroma blend can be from somewhat reasonably priced to extremely expensive depending on what aromatics are used in the blend.

I'm glad your enjoying the ETHOS Products and thank you for your support and feedback.


Best regards

Frank

I like this fig-forward scent. Last summer, we visited Ravello and stayed one night in Sorrento and another in Positano. Today, I wore my tourist Sorrento t-shirt before shaving. The region is renowned for its lemons.

The shave cream has exceptional hydration. It never dries on my face throughout the shave, even my straight razor shave took a bit longer.

I prefer Ethos serum over Sebum; it never leaves my skin feeling oily. The post-shave performance is outstanding.

Hello my old friend!

I love this post and that T Shirt. I"m going to Italy this coming Fall so I plan on going down the Amalfi Coast all the way down to Sicily as I have family in both Calabria and Sicily and of course I want to see Rome, Florence and Tuscany as well.

I love Figs so I had to do Rivello and I'm glad you like it.

The Revitalizing Serum I'm very proud of as it's not like any other out there on either the commercial market or in our shaving community as most are just made with a couple or few carrier oils. Nothing wrong with that and my oil  Remedie Serums were made using a combination of multiple oils and targeting different skin types. This new formula was a joint project between my chemist friend Joe who is one of the top Hair and Skin care chemists in the US and a very highly respected top of the chain ingredient company both of which I've been working with since 1991. There are a couple of ingredients in the Serum that aren't even on the market yet as their in the hands of formulating chemist testing out future formulas and I'm very lucky to have a relationship with both so I can get some ingredients in smaller amounts as a lot of the ingredients come in very large amounts only and only huge companies can afford to buy amounts like 100 to 400 lbs of one ingredient. Imagine how long a 400 lbs of lets say a silk protein liposome ingredient would last a small company like mine... years and years and years! Probably expire before I got through a 10th of it.  So yeah that serum is special and my chemist is like that should be in the womans high end skincare market as you are practically giving it away at the price you sell if for.. I'm like Joe I'm in the Shaving world. You see a lot of high end skincare products are marked up with really high margins like perfumes. Many times your just paying for the name or fancy custom packaging. That's especially true with perfumes and colognes.

Sorry for the rant. I get carried away sometimes   


All the best! 

Frank

NOTCE: 

First off I'd like to thank anyone who ordered the Beaute Sauvage products. This was the most successful release in the history of ETHOS the company. It surpassed the Blood Orange which did hold the record until the last Dragonsbeard V4 release but the Beaute Sauvage more than doubled both of them within a 12 hr period. I"m very happy not for me as much as for the charity as some of the proceed are going to help save the Tiger foundation! 


what I wanted to say and the reason for the notice is because of the extremely large number of orders we got between both the Bay Rums that were released only two days before the Beaute Sauvage it will probably take till Wednesday or in a couple cases where a few customers asked for some custom items added to their order it may take till Friday to get them all out. Again for those that don't know we ship on Mondays, Wednesdays and Fridays. Plus one of my part time assistants is gone for the winter as he heads south each year until April so I'm short one helper. 

Just wanted to let you all know as I'd rather be upfront about this subject. 

All the best

Frank

Frank...I was wondering if you are still entertaining requests for custom scents? I have a half full bottle (from 1966) of Hawaiian Surf Cologne/Aftershave which I use once a year on my birthday, which is coming up soon. It is similar to St Johns West Indies lime, but has other notes. It was sold from 1964 through 1972, by a New York company owned by Guy Trebay's father...and was very popular during those times. It was sold in most department stores, but not in drug stores. I know there are a lot of Lime scented products on the market, but none are exactly like Hawaiian Surf.
Does anyone else out there remember the product and would you be interested in a shave soap and aftershave revival? Just curious, since I still love the scent.

Boy did I blow it!    I earlier said I was a fan of marigolds but in further investigation I don’t even know what a marigold smells like. What I meant to say was that I’m a fan of magnolias. Big difference I suspect. I first encountered magnolia in a shaving product in Bufflehead’s Velvet Ditch and I’ve been partial to it ever since. I’m told that magnolias are ubiquitous down in the southern states so perhaps not so interesting to southern boys but up here in the frozen north they do not grow at all and to me are intoxicating. 

Haha, I honestly didn't have any in mind, Frank. Definitely a soliflore... Maybe jasmine or lily of the valley? Tommy, help!

uh-oh I’m in trouble when you two get together! 

Frank, you are never in trouble when Neroli and I daydream about soaps ?.

Yes, the floral you need to bang out is Magnolia!  I am in for multiple jars.

A reminder from my backyard here in KY.... my umbrella magnolia from june of last summer.

Sent from my SM-A536U using Tapatalk

Frank...I was wondering if you are still entertaining requests for custom scents?  I have a half full bottle (from 1966) of Hawaiian Surf Cologne/Aftershave which I use once a year on my birthday, which is coming up soon.  It is similar to St Johns West Indies lime, but has other notes.  It was sold from 1964 through 1972, by a New York company owned by Guy Trebay's father...and was very popular during those times.  It was sold in most department stores, but not in drug stores.  I know there are a lot of Lime scented products on the market, but none are exactly like Hawaiian Surf.
Does anyone else out there remember the product and would you be interested in a shave soap and aftershave revival?  Just curious, since I still love the scent.

Hello Captainjonny 

I have not heard of the cologne but if you can send me a sample I’m always interested in vintage scents that were popular but no longer made. Sometimes there’s some gems out there. 

So pm me and I’ll give you my address. 

Best regards 

Frank