ETHOS Grooming Essentials A New Line

I highly recommend considering the release of soaps according to the seasons.

I 100% agree, and I'll take it another step... Not only have it according to the seasons (step 1), but (step 2) have them released a little bit ahead of the season (or very beginning of the season) so you can enjoy the scent throughout the whole season.
It doesn't do much good to have a summer scent released at the end of the summer, etc. And no one wants a winter scent when spring rolls around. Florals should be released in March so you can enjoy them in April/May. Just natural, IMO.

This ^.
IMHO you should be shipping the summer scents in May & June and the fall & winter scents in September.   That way people can be enjoying them all season long.

I highly recommend considering the release of soaps according to the seasons.

I 100% agree, and I'll take it another step... Not only have it according to the seasons (step 1), but (step 2) have them released a little bit ahead of the season (or very beginning of the season) so you can enjoy the scent throughout the whole season.
It doesn't do much good to have a summer scent released at the end of the summer, etc. And no one wants a winter scent when spring rolls around. Florals should be released in March so you can enjoy them in April/May. Just natural, IMO.

This ^.
IMHO you should be shipping the summer scents in May & June and the fall & winter scents in September.   That way people can be enjoying them all season long.

So should I skip some of the winter scents that I listed and go right to the spring and summer scents? 

Just kidding! Lol..  If I didn’t make some of the ones I promised to make I’m sure a bunch of customers would be disappointed.  This has been a very difficult year as far as keeping on schedule but we are moving much faster now so I’m hoping to be caught up so I can release some of the warm weather scents in late May early June. 

Tonka bean will be made later this week so we start knocking off that list I posted. I’ve got everything I need to make it in stock so it will be completed quickly. 

Thanks for the input. Much appreciated!

I 100% agree, and I'll take it another step... Not only have it according to the seasons (step 1), but (step 2) have them released a little bit ahead of the season (or very beginning of the season) so you can enjoy the scent throughout the whole season.
It doesn't do much good to have a summer scent released at the end of the summer, etc. And no one wants a winter scent when spring rolls around. Florals should be released in March so you can enjoy them in April/May. Just natural, IMO.

This ^.
IMHO you should be shipping the summer scents in May & June and the fall & winter scents in September.   That way people can be enjoying them all season long.

So should I skip some of the winter scents that I listed and go right to the spring and summer scents? 

Just kidding! Lol..  If I didn’t make some of the ones I promised to make I’m sure a bunch of customers would be disappointed.  This has been a very difficult year as far as keeping on schedule but we are moving much faster now so I’m hoping to be caught up so I can release some of the warm weather scents in late May early June. 

Tonka bean will be made later this week so we start knocking off that list I posted. I’ve got everything I need to make it in stock so it will be completed quickly. 

Thanks for the input. Much appreciated!

I think, if you're truly intending and planning to get on that schedule we are referring to, then you ultimately will have to drop something planned that isn't in sync with that schedule or else you'll never catch up to the actual beginning of the seasons.
For instance, Are you really thinking of making the Vanilla Safi for a release now? I think that boat has passed... It's going to be March in a week. People are getting ready for bike rides and walks in the park (flowers and mild breezes), not sitting next to a fireplace eating cookies (vanilla/sweet). Just my .02. Maybe I'm wrong.
And FWIW, I don't have a bone to lose here, I already have all your florals, so it won't affect me, this spring at least (unless you had a new one in mind )

This ^.
IMHO you should be shipping the summer scents in May & June and the fall & winter scents in September.   That way people can be enjoying them all season long.

So should I skip some of the winter scents that I listed and go right to the spring and summer scents? 

Just kidding! Lol..  If I didn’t make some of the ones I promised to make I’m sure a bunch of customers would be disappointed.  This has been a very difficult year as far as keeping on schedule but we are moving much faster now so I’m hoping to be caught up so I can release some of the warm weather scents in late May early June. 

Tonka bean will be made later this week so we start knocking off that list I posted. I’ve got everything I need to make it in stock so it will be completed quickly. 

Thanks for the input. Much appreciated!

I think, if you're truly intending and planning to get on that schedule we are referring to, then you ultimately will have to drop something planned that isn't in sync with that schedule or else you'll never catch up to the actual beginning of the seasons.
For instance, Are you really thinking of making the Vanilla Safi for a release now? I think that boat has passed... It's going to be March in a week. People are getting ready for bike rides and walks in the park (flowers and mild breezes), not sitting next to a fireplace eating cookies (vanilla/sweet). Just my .02. Maybe I'm wrong.
And FWIW, I don't have a bone to lose here, I already have all your florals, so it won't affect me, this spring at least (unless you had a new one in mind )

^100

Success, Colonia, Nuage, Honeysuckle, Agrumes, Vetivert, Rosa, Bergamotto, etc..... would be my timely focus. And in the summer, prepare for the heavier scents and the Bays.

Sent from my SM-G990U2 using Tapatalk

This ^.
IMHO you should be shipping the summer scents in May & June and the fall & winter scents in September.   That way people can be enjoying them all season long.

So should I skip some of the winter scents that I listed and go right to the spring and summer scents?  

Just kidding! Lol..  If I didn’t make some of the ones I promised to make I’m sure a bunch of customers would be disappointed.  This has been a very difficult year as far as keeping on schedule but we are moving much faster now so I’m hoping to be caught up so I can release some of the warm weather scents in late May early June. 

Tonka bean will be made later this week so we start knocking off that list I posted. I’ve got everything I need to make it in stock so it will be completed quickly. 

Thanks for the input. Much appreciated!

I think, if you're truly intending and planning to get on that schedule we are referring to, then you ultimately will have to drop something planned that isn't in sync with that schedule or else you'll never catch up to the actual beginning of the seasons.
For instance, Are you really thinking of making the Vanilla Safi for a release now? I think that boat has passed... It's going to be March in a week. People are getting ready for bike rides and walks in the park (flowers and mild breezes), not sitting next to a fireplace eating cookies (vanilla/sweet). Just my .02. Maybe I'm wrong.
And FWIW, I don't have a bone to lose here, I already have all your florals, so it won't affect me, this spring at least (unless you had a new one in mind )

Hi Matt

I hear what you’re saying and I’ve had some of my shaving buddies who I talk to on the phone tell me basically the same thing you said. To pretty much forget most of the cold weather scents I planned to do before winters over here on the east coast.  It sure would be a lot easier on me to start to jump to the warmer weather aromas I have in mind as well as bringing back some of the ones that have already been out like Greenfresh, Watermelon Mint, and Colonia. 

The Vanilla Safi which you mentioned is one besides the Tonka Bean that not only as you said warm scents and may not be something that a person picks up when it’s 75-90 degrees outside. There is another reason I wanted to bring at least those two out as you may have seen me post in the very near future I’m doing the Mixology Collection and since both Vanilla and Tonka Bean are so blend-able with so many other aromatic ingredients I’m thinking they make sense to have them both in the line up. Couple of examples. Vanilla goes really great with Lavender, any or the Oranges especially the Blood and Sweet varieties. Tonka which is a note found in so many colognes and perfumes is also very compatible to many other aromatics be they natural or synthetic. As you know both my Tonka Bean and Vanilla Safi are 100% natural so they really do mix well with many other scents.

With that said  I could and maybe should skip Lost Souls, Mandarino, King of the North and put them out there in the beginning of Fall. I’m honestly going back and forth on these.

I do have one I promised Dave in KY to make and that’s a natural version of Russian Tea which I will make.

I have more than a few warm weather scents planned for the spring/summer.

An ok I kinda got a hint that you have another Floral in mind as you and Tommy got me to do the Honeysuckle and the Violeta. So let the car out of the bag. What’s on your wish list of florals

Haha, I honestly didn't have any in mind, Frank. Definitely a soliflore... Maybe jasmine or lily of the valley? Tommy, help!

Haha, I honestly didn't have any in mind, Frank. Definitely a soliflore... Maybe jasmine or lily of the valley? Tommy, help!

uh-oh I’m in trouble when you two get together! 

Haha, I honestly didn't have any in mind, Frank. Definitely a soliflore... Maybe jasmine or lily of the valley? Tommy, help!

uh-oh I’m in trouble when you two get together! 

Frank, you are never in trouble when Neroli and I daydream about soaps ?.

Yes, the floral you need to bang out is Magnolia! I am in for multiple jars.

A reminder from my backyard here in KY.... my umbrella magnolia from june of last summer.

Sent from my SM-A536U using Tapatalk

I'm in for magnolia, no question.
Beautiful shot, btw Tommy! Can't imagine how nice that scent was.

Haha, I honestly didn't have any in mind, Frank. Definitely a soliflore... Maybe jasmine or lily of the valley? Tommy, help!

uh-oh I’m in trouble when you two get together! 

Frank, you are never in trouble when Neroli and I daydream about soaps ?.

Yes, the floral you need to bang out is Magnolia!  I am in for multiple jars.

A reminder from my backyard here in KY.... my umbrella magnolia from june of last summer.

Sent from my SM-A536U using Tapatalk

I'm in for magnolia, no question.
Beautiful shot, btw Tommy! Can't imagine how nice that scent was.

So @TommyCariova and Nero here is some interesting info based on your last posts. 

Ok now on to Magnolia. I may have you partially covered in the Beaute Sauvage offering. Although definitely not a straight Magnolia. The Aroma Blend contains White Champaca 

Here’s a description from a supplier. 


White Champaca Oil, also popularly known as Magnolia Essential Oil is artisan steam distilled from the delicate flowers of Michelia x alba (synonym Magnolia x alba) plant. The essential oil has a sweet, floral, honey, slightly spicy aroma with nuances of green tea back notes.


So guys with that said I’ve seen Magnolia Leaf, Magnolia Blossom and Magnolia Flower Essential Oil. These are the creme de creme and I’d say on the somewhat expensive side. 

There are some out there that are online at a very affordable price BUT the quality is very suspicious as they’ve probably been stepped on by either mixing with a carrier oil or another less expensive Floral Essential Oil or even a cheap fragrance oil. When you go to high quality suppliers and smell the real thing at the real and consistent going price and then you see ridiculously cheap prices by some known companies that definitely mess with their EO’s and are usually a big disappointment after you’ve smelled the real deal. I would only use the good stuff if I were to make a straight Magnolia Shave Sosp. 

Here are two different descriptions of Magnolia from high quality suppliers. These are also three different Magnolia EO’s 


A high quality US supplier who sells at retail prices unfortunately but will soon offer wholesale pricing for minimum sized purchased describes theirs. 

The Magnolia Blossom essential oil is an extraordinary and exquisite oil that is produced by artisan distillation in Thailand. This unique oil is made from fresh Magnolia blossoms and is known for its captivating and sweet honeyed floral scent. The fragrance is so alluring that it can be used in body care products such as soaps, creams, lotions, massage oil, bath oil, candles, diffusers, and perfumes.

Unlike other delicate flowers that are usually extracted as an absolute, Magnolia Blossom essential oil is a rare and unique oil that is obtained through steam distillation. This method of extraction requires careful monitoring and attention to detail, which produces a high-quality oil that is free from impurities

Price $295.00 an oz 



A super high quality suppliers description who’s in Europe. He is a wholesale supplier. 


The fragrance journey of this magnolia flower essential oil is sublime. The opening is sweet sparkling champagne, peach juice, white florals and apple crispness. This follows with sweet tea notes, milk creaminess and lashings of white floral goodness and orange blossom sparkle. Tea rose, magnolias, freesias and green note surprises also await you. The longevity is wow and this material is a must for imparting warmth and fruit floral softness into both floral and oriental accords. 

$195 an oz 

We also offer Magnolia Leaf Essential Oil 

“Magnolia leaf essential oil, this aroma is white floral in the top, injected with a dose of green goodness, a hint of warm fruit and a splash of jasmine tea. The heart and base notes are again white floral, with more dominant fruity qualities and soft green character. Useful for developing white floral accords, Oriental accords and building magnolia and freesia bases. 

$75.00 an oz 



So Tommy being familiar with the scent from the flowers which one best describes what Magnolia you’re used to smelling? 

You know I’m always open to suggestions but I always do my homework first. 

Enjoy your weekend my friends!