ETHOS Grooming Essentials A New Line

Just got the new Dragonsbeard soap and splash. Very awesome scent! This scent is on the lighter side and not the beastly oud I was afraid it might be. It's a warming and gentlemanly Oud scent with a healthy dose of sandalwood up front. This one is great. Thanks Frank!

Thank you sir! I’m so glad you enjoyed the Dragonsbeard Shave Soap. I very much appreciate the feedback.

Great shaves!

Thanks for making so many wonderful products available to us, Frank!

Dragonsbeard

An artisan I was speaking to yesterday let the cat out of the bag… after I sent him an Ethos sample a few weeks ago I asked him what he thought of it.

To paraphrase his words - I never could have imagined shave soap could be this good!  He had ordered an F base without mentioning it and has used it since his samples ran out.   

His next move, he ordered Ethos Skin Food Lotion for his post shave routine.  

Happy he loves it as much as I do!

Thank you guys for the encouraging words! Makes it all worth while. Don’t know what else to say.

Say the 4 Magical Words..."Tortola Is NOW Released" 

Sorry Frank, I couldn't resist interjecting some humor....

It’s a coming Dave! Lol

Friday November 3, 2023
Razor: Wolfman SS WR1 .54/WRH2 Ti Handle
Blade: Wizamet
Brush: Dragonsbeard by Knotheads Brush Works/Badger
Soap: Ethos Dragonsbeard V4
AS : Witch Hazel + Ethos Dragonsbeard SFS
Fragrance: Ethos Dragonsbeard EDP
Consecutive Daily Shaves - # 1,823

UPDATE: 

As I mentioned in a previous post the Dragonsbeard release far exceeded my expectations and although we were able to get a lot of orders out on Monday and Wednesday there were some orders that had custom products added like a special custom aroma Lotion or Serum. Also we ran out of Dragonsbeard Lotion and Serum so we had to hold those orders back. Good news is todays Friday and we should be able to get all the remaining orders out today with the exception of a couple that just came in last night that have custom products in the orders but those will go out on Monday as I plan on working all weekend to catch up on everything related to this release and I should be able to get the Nuage de Citron remade also as I want to move onto the Beaute Sauvage next week and then both Bay Rums. 

So if anyone was wondering why they haven’t gotten a shipping notification that’s the reason. Sometimes you think you have everything covered and something alters that assumption. 


Kind regards 


Frank

Hey Frank,  the 4.5 Dragonsbeard is still in the process, correct?

Hey Frank,  the 4.5 Dragonsbeard is still in the process, correct?

Hello my friend 

Absolutely, their all made and as soon as I ship out the vendors orders I’ll post them up on my website as well.  So not much longer. Probably early to mid week next week. 

All the best! 

Frank

Hey Frank,  the 4.5 Dragonsbeard is still in the process, correct?

Hello my friend 

Absolutely, their all made and as soon as I ship out the vendors orders I’ll post them up on my website as well.  So not much longer. Probably early to mid week next week. 

All the best! 

Frank

Sounds like a plan thanks Frank

POLL: 

I need some input. It’s a big decision I have to make and I’m going back and forth on this one so I need some thoughtful input on this subject. It will be very much appreciated.

Ok so this subject has been brought to my attention a few times in the last couple of years by both friends and customers. I’ve been giving it a lot more thought lately and I can see both sides of the debate that others have and keeps going on in my mind. 

I know that my products aren’t the least expensive choice out there and they might not fit into everyone’s budget and I totally get that. I know one thing that I was accused of lately by a a old YouTube reviewer who didn’t have any influence on my decision on this subject as I took the time to watch a few videos and in my opinion his lathering skills, shaving technique and knowledge of shaving product ingredients sure needs a lot work. I know this person wouldn’t spend more than $15 to $18 for a puck of shave soap so I know he’s never going to be my customer and I’m totally ok with that. He never used my shave soap he just said their ridiculously overpriced, and that I must be very greedy. I my product prices are not the least expensive out there but I also know what’s in those jars and bottles and I also know that my mark ups are less than the normal and that can be confirmed by my vendors. An I also know that greed has never been my motivation in life. My dad a long time ago told me when working, focus on your job and not the money, do the best job you can and then at the end of the work day you can then figure out how much money you’ve made. It has been one of my mottos since I was a kid. When I decided to start this journey into making grooming products I told some of my shaving buddies that if I’m going to do this I’m going to make the best products I’m capable of and bringing the most advanced skin care technology into the wet shaving community because as I saw it the shaving world was years behind both the skincare and haircare industry. I wanted a nice packaging presentation as well as the best packaging environment for my ingredients. I feel like I’ve accomplished that but I’ll never sit on my laurels and I’ll keep pushing the boundaries. 


So now that I’ve got that out here’s the real subject. To make ETHOS both more affordable ( money out of pocket ) without lowering my formulas standards. It was brought to me to think about coming out with a 2 to 2.5 oz size in a thick walled HDPE jar which is like many other soaps out in the marketplace. So between the price difference in the amount of product in the jar and packaging that is about 4 times less than what I use in my normal 4.5 oz jars ( the 7.5 oz size is even more ) this will enable me to offer shave soaps in the $24 compared to the $40 for my basic scents. Of course as normal the prices will vary according to the cost of the Aroma Blend. Example Rose, Violet or Tonka Bean for example would be more like $30 as opposed to the $60 range of the 4.5 oz sizes. 

I have mixed feelings on this and I’ve been in conversations with some customers and friends and I get two distinct responses. One says I like the idea as not only can try a scent without spending between $40 to $60 and also you will probably make the brand more appealing to those wet shavers that refuse to spend anything over $25. An also even your customers that want a lot of variety of scents. The other opinion is your brand is looked at as a premium product and this would be diminishing your image. I’ve even have 2 artisan soap makers that are friends have the exact opposite opinion on this. 

So here I am with this situation and I’ve been in my head about this decision more and more lately. 

An if I was going to put this into motion it would probably take a couple months to get this started.  


I know some may look at this situation from both sides of the fence but please try to put yourself in my shoes before posting up your input. 

I’m hoping to get a lot of responses and so it doesn’t disappear out of site when someone posts a SOTD or asks a question on here can you PLEASE QUOTE THIS POST and fill in your comments as I need this to get as many eyes on this post as possible. 


As always thank you for your support. 


Frank

POLL: 

I need some input. It’s a big decision I have to make and I’m going back and forth on this one so I need some thoughtful input on this subject. It will be very much appreciated.

Ok so this subject has been brought to my attention a few times in the last couple of years by both friends and customers. I’ve been giving it a lot more thought lately and I can see both sides of the debate that others have and keeps going on in my mind. 

I know that my products aren’t the least expensive choice out there and they might not fit into everyone’s budget and I totally get that. I know one thing that I was accused of lately by a a old YouTube reviewer who didn’t have any influence on my decision on this subject as I took the time to watch a few videos and in my opinion his lathering skills, shaving technique and knowledge of shaving product ingredients sure needs a lot work. I know this person wouldn’t spend more than $15 to $18 for a puck of shave soap so I know he’s never going to be my customer and I’m totally ok with that. He never used my shave soap he just said their ridiculously overpriced, and that I must be very greedy. I my product prices are not the least expensive out there but I also know what’s in those jars and bottles and I also know that my mark ups are less than the normal and that can be confirmed by my vendors. An I also know that greed has never been my motivation in life. My dad a long time ago told me when working, focus on your job and not the money, do the best job you can and then at the end of the work day you can then figure out how much money you’ve made. It has been one of my mottos since I was a kid. When I decided to start this journey into making grooming products I told some of my shaving buddies that if I’m going to do this I’m going to make the best products I’m capable of and bringing the most advanced skin care technology into the wet shaving community because as I saw it the shaving world was years behind both the skincare and haircare industry. I wanted a nice packaging presentation as well as the best packaging environment for my ingredients. I feel like I’ve accomplished that but I’ll never sit on my laurels and I’ll keep pushing the boundaries. 


So now that I’ve got that out here’s the real subject. To make ETHOS both more affordable ( money out of pocket ) without lowering my formulas standards. It was brought to me to think about coming out with a 2 to 2.5 oz size in a thick walled HDPE jar which is like many other soaps out in the marketplace. So between the price difference in the amount of product in the jar and packaging that is about 4 times less than what I use in my normal 4.5 oz jars ( the 7.5 oz size is even more ) this will enable me to offer shave soaps in the $24 compared to the $40 for my basic scents. Of course as normal the prices will vary according to the cost of the Aroma Blend. Example Rose, Violet or Tonka Bean for example would be more like $30 as opposed to the $60 range of the 4.5 oz sizes. 

I have mixed feelings on this and I’ve been in conversations with some customers and friends and I get two distinct responses. One says I like the idea as not only can try a scent without spending between $40 to $60 and also you will probably make the brand more appealing to those wet shavers that refuse to spend anything over $25. An also even your customers that want a lot of variety of scents. The other opinion is your brand is looked at as a premium product and this would be diminishing your image. I’ve even have 2 artisan soap makers that are friends have the exact opposite opinion on this. 

So here I am with this situation and I’ve been in my head about this decision more and more lately. 

An if I was going to put this into motion it would probably take a couple months to get this started.  


I know some may look at this situation from both sides of the fence but please try to put yourself in my shoes before posting up your input. 

I’m hoping to get a lot of responses and so it doesn’t disappear out of site when someone posts a SOTD or asks a question on here can you PLEASE QUOTE THIS POST and fill in your comments as I need this to get as many eyes on this post as possible. 


As always thank you for your support. 


Frank