ETHOS Grooming Essentials A New Line

Frank Dragonsbeard I've always been a fan of your SFS but this is the 1st I've heard about a Hybrid SFS. Never saw it distinguished and that there were 2 before. Guess I'll need to check the website to see what's up...Thanks for the explanation of all the products and their use.

Hi Dave

The Hybrid is something I made originally for DanLaw as he had very sensitive skin. It’s no different than the regular SFS except it has double the amount of the EOS Complex in it. I now have about a dozen customers that order it on a regular basis by emailing me or texting me. Some order it in the large 3.4 oz bottle. So it’s not on the website yet but I’m working on setting it up so it’s a simple process to order it. Message me or give me a call when your driving into work my friend.

Frank Dragonsbeard I've always been a fan of your SFS but this is the 1st I've heard about a Hybrid SFS. Never saw it distinguished and that there were 2 before. Guess I'll need to check the website to see what's up...Thanks for the explanation of all the products and their use.

Hi Dave

The Hybrid is something I made originally for DanLaw as he had very sensitive skin. It’s no different than the regular SFS except it has double the amount of the EOS Complex in it. I now have about a dozen customers that order it on a regular basis by emailing me or texting me. Some order it in the large 3.4 oz bottle. So it’s not on the website yet but I’m working on setting it up so it’s a simple process to order it. Message me or give me a call when your driving into work my friend.

It is amazing. Rarely use anything else. Do spritz it on a wet face for best results

Ok so ultimately using all 3 or 4 right after a shave in most cases would be overkill.

A few facts:

1. Hyaluronic acid serum

Hyaluronic acid absorbs 1000 times it weight in water so depending on the percentage that’s in a serum really dictates how you’d use it.  If the percentage is above 1% then it’s absolutely recommended to use on damp skin because if you put it on totally dry skin it could pull moisture out of your skin as it is so thirsty it could leave your skin feeling very tight feeling and actually dry. My Replenish HA Serum is at peak recommended percentage of 2% so it’s very important to use on damp or even very damp skin.

So if using it in combination with the SF Splash it’s just raising the percentage of HA because it’s in the Splash to begin with but there’s not a high amount in the Splash so they can be used in unison one on top of the other but I’d still use them together on damp skin after rinsing your face after using the shave soap or cream. If you use a Witch Hazel product like Thayers for example it’s a perfect base as it also contains some vegetable Glycerin so it’s a good three some. As then you can use the splash last and giving you the max scent strength.  In fact I’ve often though of making a foundation spray mist that would be applied before any post shave splash, lotion, balm or serum. It would be a kick up from a regular witch Hazel Thayers type product.  Of course everyone’s face is a little different so playing with the amounts is a bit of a trial and error thing.

2. Skin Food Lotion:

The SFL is as dtownvino  Mike said quite a bit more powerful and plentiful in Skin Care ingredients over the regular SFS ( even more so than the Hybrid SFS although the HA in both are at the the same percentage of the EOS Complex) as the lotion as many more ingredients in it but it’s a sheer lotion so not heavy feeling on the skin as let’s say a balm.  So when using it with a HA serum it’s a natural and wonderful combo but since there’s a lot of HA between the both of them they need the skin to be very damp for maximum benefits.

3. Revitalizing Serum

You can use the Revitalizing Serum  ( oil based) in multiple ways.  I’d suggest starting out using a little bit at first and increasing the amount a little at a time until it feels just right as everyones skin is different. I also tend to use more of the serum in the cold wether months of the year as my skin gets dryer compared to the warm weather moths of the year although I definitely don’t have dry skin on my face very often but when I do it does the trick immediately. I also recommend it used all by itself at a different times of the day or night. An it also works great right after a shave as your only post shave product and applied on slightly damp skin as it will spread better and the new formula is much more technically advanced and works noticeably better than the old formula which was very good for a strictly blended oil serum as there were different oil blends for different skin types whereas most oil blends out there are 80-90% Jojoba oil which is not bad for the skin at all but there are better oils out there.  If you want more scent after a shave than what the serum provides I recommend using an EDT, EDP or EDC on your trigger points. If you want to use a Skin Food Splash or a different aftershave I’d suggest you use it before applying the serum but let the alcohol burn off a few seconds before applying the serum.

4. Skin Food Splash 

Skin Food Splash and the more potent Hybrid version are alcohol based but contain multiple skin beneficial ingredients but yet maintain what an aftershave represents and it has the typical slight post shave sting or as some refer to as burn which quickly wears off. This can be combined with any of the other products above but depending on which of the other products mentioned above you should read all of the info on those first. Of course this product can be your one and only post shave product. It also provides the strongest scent strength of the products listed above. An the only difference between the regular and the Hybrid I’d the Hybrid has double the EOS Complex in it and for most that use it there’s a noticeable difference between the two products. I’m very much considering making a Non Alcohol Splash also in the near future and I’ve made a few testers and I’m liking the reactions so far. I myself have 2 I made for myself. One is Bergamotto and the other is using the ShaveMD blend and I really enjoy them. So once I get get caught up I’ll probably start out by offering a Unscented and maybe 2 or 3 scents to begin with or only have an Unscented and have a drop down with some custom scented options. 


Hopefully that explains things but I’ll also add if you have all 4 of the current post shave products I’ve mentioned have fun and play with them until you find the right combos that work best for you. 

Soon there will be more skincare products available as we move forward. Especially with the addition of more female customers that are taking notice of the brand. 


This is one I’m very excited about releasing. I call Derma Boost Super Food for the skin and I’ve had some folks testing it for a while now and there reaction has been more than positive. The labels came in so it’s close to release.




Have a great one!

Thanks very much Frank Dragonsbeard!

Frank Dragonsbeard I've always been a fan of your SFS but this is the 1st I've heard about a Hybrid SFS. Never saw it distinguished and that there were 2 before. Guess I'll need to check the website to see what's up...Thanks for the explanation of all the products and their use.

Hi Dave

The Hybrid is something I made originally for DanLaw  as he had very sensitive skin. It’s no different than the regular SFS except it has double the amount of the EOS Complex in it. I now have about a dozen customers that order it on a regular basis by emailing me or texting me. Some order it in the large 3.4 oz bottle. So it’s not on the website yet but I’m working on setting it up so it’s a simple process to order it.  Message me or give me a call when your driving into work my friend.

It is amazing. Rarely use anything else. Do spritz it on a wet face for best results

Dave in KY +1 from me on this as well. I've switched over to the Hybrid SFS exclusively (still have a little bit of regular that I'm slowly using up, but only use it occasinally)

My very oily skin MUCH prefers the Hybrid version.

Thanks for that wonderful explanation Frank. Your authentic products continue to outperform and your transparency and innovation are second to none. Keep up the great customer service but take some time for yourself.

Thanks for that wonderful explanation Frank. Your authentic products continue to outperform and your transparency and innovation are second to none. Keep up the great customer service but take some time for yourself.

Thank you AJ for the encouraging message. It is my plan to retire from my other job right before the Christmas Holidays and just work on ETHOS full Time but only Monday through Fridays. As it stands now I’ve been working 7 days a week most weeks trying to catch up. So yeah I would like to get to the point where I can have the weekends to myself. It’s because of the amazing customers and rapid growth especially the last year that is making my retirement from my job possible. The good news is I will still do some contract work for the labs and in turn I’ll be able to use their awesome facilities ( Labs ) when I need to or want to as long as it’s on the weekend as they are closed on Saturday and Sunday.

Also in 2024 my sons taking me to Italy and I’m looking forward to seeing my family and some of the places I want to see there. So maybe I’ll have a social life again as the last couple of years I have not. It’s been all work and no play lol

Oh and next time I go down to NYC let’s get together for lunch my friend it’s been to long old friend.

All the best

UPDATE: 

So all the labels are in, the new products made and on either Monday or Tuesday I’ll be starting to get in touch with all the people on the waiting list with a link that you can use to order your limited edition V4 Dragonsbeard F Base Shave Soap. 

Oh and the photo of the Skin Food Splash reflects the new wrap around label but it is closer to the right side than shown in the photo and I have to get my graphic designer to fix that. As you see there’s now a Skin Food Lotion and a Revitalizing Serum in the Dragonsbead  line up. The 4.5 oz size Shave soaps will be available soon. There still is the EDP and Shampoo/Body wash in the Aroma as well. 

Hope you enjoy the products. 

Sunday October 29, 2023
Razor: Wolfman SS WR1 .54 DC/WRH2 Ti Handle
Blade: Wizamet
Brush: Wolf Whiskers/Badger
Soap: Ethos Honeysuckle
AS : Witch Hazel + Ethos Honeysuckle
Fragrance: Paco Rabanne 1 Million
Consecutive Daily Shaves - # 1,818

Sunday October 29, 2023
Razor: Wolfman SS WR1 .54 DC/WRH2 Ti Handle
Blade: Wizamet
Brush: Wolf Whiskers/Badger
Soap: Ethos Honeysuckle
AS : Witch Hazel + Ethos Honeysuckle
Fragrance: Paco Rabanne 1 Million
Consecutive Daily Shaves - # 1,818

Awesome SOTD photo Dave. 

Has a little Fall/ Halloween vibe to it with the addition of that brush. Thank you for sharing it my friend!

Sunday October 29, 2023
Razor: Wolfman SS WR1 .54 DC/WRH2 Ti Handle
Blade: Wizamet
Brush: Wolf Whiskers/Badger
Soap: Ethos Honeysuckle
AS : Witch Hazel + Ethos Honeysuckle
Fragrance: Paco Rabanne 1 Million
Consecutive Daily Shaves - # 1,818

Awesome SOTD photo Dave. 

Has a little Fall/ Halloween vibe to it with the addition of that brush. Thank you for sharing it my friend!

Thanks Frank, I'll stick with the Fall vibe