ETHOS Grooming Essentials A New Line

Labels aren’t just about catching a prospective purchaser’s eye on a shelf or website. They’re part of the branding initiative that creates product identification and good will associated with the brand. Details matter. They probably matter as much or more in the case of the person who had already bought the product and looks at the label every time they use the product. What is the effect on that person over time and will it lead to positive emotions and repeat sales? And don’t think for a minute that just because Apple’s labels are minimalist that they didn’t obsess over every single detail or spend a fortune doing so.

Thats enough.  Lets stick to the topic and keep it respectful.

Just received a tub of Clean (unscented shave soap) this morning and had a wonderful shave experience. I believe the soap helped my face recover from the irritation of my test driving a GEM-bar! I felt the irritation as I shaved, but after rinsing, my face started to feel refreshed.

All I'll say on labels is yes I'm a little OCD but ultimately I know what I want to put on my jars, bottles etc.and when I come on here to ask for input it's usually because I'm going back an forth on 2 or more options so I like to hear other peoples input and opinions and just so you all know the combined input I got on the Colonia EDP really did help me to make a final decision on what to go with and to make some edits and adjustments etc. So at the end of the day I'd like to say thanks to all who participated. 

Don't want to see you guys going at it with each other. No need to.  Just direct your input or opinion to me directly and I'll absorb the info. 


Thanks all and great shaves!

Got some new Collections coming soon and along with the Humidor Collection will have products coming in the near future. I thought I'd share these with you as we just finished the Collection image ( which we had to edit down a little to show the copy on it ) will be up on the site in the header slides. I'm really excited about these 2 new Collections and I've got a 3rd one coming that might just surprise a lot of you as it's a bit different and I'll be posting that real soon 

So here's the Italia Collection, the Collection image and the first two products that will go in it and I'm sure there will be more in the future.










Great Shaves all and hope it’s a awesome weekend!

Just another great shave from the Chill Collection, Greenfresh. And now that Frank, Dragonsbeard Has just given me a heads up that the edp is ready to go, I can’t wait to get me hands on this juice. Big thanks to Frank again for working so hard in getting these creations made up and ultimately doing his best to satisfy customers. You the Man, Frankie.... 

Great news GlazedBoker as GreenFresh is a fantastic soap/skin food. To get an EDP complements this great ETHOS product similar to Sucess. Looking forward to it.

Just another great shave from the Chill Collection, Greenfresh. And now that Frank, Dragonsbeard Has just given me a heads up that the edp is ready to go, I can’t wait to get me hands on this juice. Big thanks to Frank again for working so hard in getting these creations made up and ultimately doing his best to satisfy customers. You the Man, Frankie.... 

Great news GlazedBoker as GreenFresh is a fantastic soap/skin food. To get an EDP complements this great ETHOS product similar to Sucess. Looking forward to it.

Thanks for the kind and encouraging words @Glazedborker - Gus and AJSharp - AJ. Means a lot. 

Gus I was in the labs for a while and I wasn’t 100% sure that the Greenfresh scent would work in a EDP but after playing with it for not that long it came out great and I sprayed some on and it was a bingo. Gus thank you for requesting me to try and make one. So owe you one my friend. 

Below is a make shift mock up label I cut from a shave soap side label just to get an idea of what it might look like. Ordering the labels on Monday and making a batch of the juice this week so should be available in the next week or so at the most.  Thanks again Gus for the encouragement to make the Greenfresh EDP. 

Enjoy your Sunday all.. I’m taking the day off. 

Love the chemistry pic Frank !

Did someone say Greenfresh?  Happened to be my shave today. Two pics -- can't decide which I like better. The shave, though, was lovely.