ETHOS Grooming Essentials A New Line

Frank...please give us an I Coloniali Dupe!

In the meantime I will have to settle with Ethos Succes!

Vr

Matt

Frank...please give us an I Coloniali Dupe!

In the meantime I will have to settle with Ethos Succes!

Vr

Matt

Working on it my friend! 

Awesome lather shots! Wish I could take photos like this. 

Thanks for sharing!

Excellent!  Thanks Frank!

Please put me down for two of the future soaps and splashes in the I Coloniali mango dupe!

Vr

Matt

UPDATE: 

Thanks to one of my new customers FB review of Succes Shave Soap and Skin Food Splash who is a friend and good customer of the owner Leon who contacted me after seeing the review, ETHOS Grooming Essentials will soon be available at  Pasteur’s Pharmacy NYC. 

[b]My son lives in NYC so next time I go down to see him I’m going to stop and see the store and get together with Leon as we had a very nice conversation today and he also placed his first order. They even have shave meets there so I’m hoping to meet some of my NYC customers in person next time they have one as I plan on attending the meet up. [/b]

Stipulated BUT one undertakes initiatives based on internal values.  If one holds, as the core strategy, that their product is the best in its class at any price point, this a consistent tactic in pursuit of that strategy: as are other peripheral areas such as packaging and promotion. This particularly the case in cosmetic related lines of business.

If this product was sold on-shelf...at brick & mortar retail I might feel differently. It isn’t. The minor changes being excessively contemplated are so minute as to be totally irrelevant in terms of consumer acceptance and sales.

Pasteur’s is why labels being ‘right’ matters

In Sept 2019 (just before Covid) I spent 4 days in NYC, and chased down all of the shaving shops in the city.  Pasteur's was like dying and going to shaving heaven.  Pasteur's  may have the largest selection of shaving soft goods on the planet.  I actually found original Shiseido Bravas aftershave, made in Japan (now made in Vietnam) plus many other hard to find items.  I was also able to smell many of the storied artisan soaps you know about but have not purchased.  If you are in NYC, Pasteur's is not to be missed.  If you live there, you must try the Ethos products, since they are literally at your door.

UPDATE: 

Thanks to one of my new customers FB review of Succes Shave Soap and Skin Food Splash who is a friend and good customer of the owner Leon who contacted me after seeing the review, ETHOS Grooming Essentials will soon be available at  Pasteur’s Pharmacy NYC. 

[b]My son lives in NYC so next time I go down to see him I’m going to stop and see the store and get together with Leon as we had a very nice conversation today and he also placed his first order. They even have shave meets there so I’m hoping to meet some of my NYC customers in person next time they have one as I plan on attending the meet up. [/b]

VERY cool Frank. Leon is a great guy and I LOVED my stop at Pasteur's when I was in NYC. It's a shave mecca to see for sure !!

In Sept 2019 (just before Covid) I spent 4 days in NYC, and chased down all of the shaving shops in the city.  Pasteur's was like dying and going to shaving heaven.  Pasteur's  may have the largest selection of shaving soft goods on the planet.  I actually found original Shiseido Bravas aftershave, made in Japan (now made in Vietnam) plus many other hard to find items.  I was also able to smell many of the storied artisan soaps you know about but have not purchased.  If you are in NYC, Pasteur's is not to be missed.  If you live there, you must try the Ethos products, since they are literally at your door.

UPDATE: 

Thanks to one of my new customers FB review of Succes Shave Soap and Skin Food Splash who is a friend and good customer of the owner Leon who contacted me after seeing the review, ETHOS Grooming Essentials will soon be available at  Pasteur’s Pharmacy NYC. 

[b]My son lives in NYC so next time I go down to see him I’m going to stop and see the store and get together with Leon as we had a very nice conversation today and he also placed his first order. They even have shave meets there so I’m hoping to meet some of my NYC customers in person next time they have one as I plan on attending the meet up. [/b]

VERY cool Frank. Leon is a great guy and I LOVED my stop at Pasteur's when I was in NYC. It's a shave mecca to see for sure !!

Thanks guys! I can’t wait to visit the store I’ve heard so much about it over the years. I’m proud to know my products will be in the store.

Stipulated BUT one undertakes initiatives based on internal values.  If one holds, as the core strategy, that their product is the best in its class at any price point, this a consistent tactic in pursuit of that strategy: as are other peripheral areas such as packaging and promotion. This particularly the case in cosmetic related lines of business.

If this product was sold on-shelf...at brick & mortar retail I might feel differently. It isn’t. The minor changes being excessively contemplated are so minute as to be totally irrelevant in terms of consumer acceptance and sales.

Pasteur’s is why labels being ‘right’ matters

Waiting for your indisputable, independent data that proves label graphics directly impact the sales of shaving products at retail...

Pasteur’s is a renown shaving retailer but you might be surprised at the size of the footprint and displays.

Its status is built on volume and variety of product located for public access in one physical location in the heart of the most cosmopolitan of US cities - this is definitely not HighStreet levels of luxury merchandizing.

Products need rely on attractive packaging to stand out in a virtual ocean of product on the shelves and even then can get lost.

BUT just the exposures gained from being available in Pasteur’s, hopefully accompanied by packaging encouraging future direct from web purchases, makes being there worth selling at breakeven.

The power of Pasteur’s is at least as much advertising value as sales revenue generation