ETHOS Grooming Essentials A New Line

I agree with your choice of the ETHOS symbol instead of the globe. IMHO, Dan Law is correct about the size of the symbol. Sometimes less is more.

I agree with your choice of the ETHOS symbol instead of the globe.  IMHO, Dan Law is correct about the size of the symbol.  Sometimes less is more.

Yep I agree I already told my graphic designer to thin out the Symbol so Dan had a good idea that definitely spoke to me immediately as something was bothering me but couldn’t put my finger on it. 

I’ll post up the final as soon as I get it. 

Thanks for the input.

Honestly....I’d vote for no small symbol or globe at all. I think both look generic and forced. Neither of these really communicates anything about the brand. I like the simple elegance of your current labels with no additional graphics. Imo..neither of these add anything of strategic value...You are fortunate to have chosen a great brand name which does a lot of the work for you in terms of communicating the brand proposition and creating the intended imagery. Of everything I’ve seen from you your original labels with the large flat globe in the background provided the best synergy with the brand name and intended image..simply, elegantly and unambiguously...I really think you got it right the first time. Resist the temptation to overthink this. Sometimes the obvious is the most difficult to fathom...

Original Top Label:

Dragonsbeard Top Label


Current Top Label:


Proposed Ethos Symbol Top Label:

One could argue there is a choice to be made whether the branding logo is Dragonsbeard which has a confusing link to ethos and ETHOS or employing a trademark using a symbol internationally recognized as linked to ethos and hence ETHOS is best.  While no trademark is an option, it one rarely utilized: perhaps a better question is does ETHOS Grooming Essentials have permission to use the Ethos cryptocurrency logo?




What Is Ethos? – The Merkle News

I recently purchased and received Greenfresh.

I am really impressed with the products.

The soap provides me with the best slickness, a sense of cushioning and protection by the thick lather.

The skin splash is also incredible.

As soon as I rub and tap my skin with the splash, the skin got very smooth.

In addition, the scents of the cucumber and lemon grass from Greenfresh reminds me of the tour I went on to Vietnam, where I relaxed getting massage in a hotel and the scent filled the room and I loved it so much. Greenfresh gives me the exact same scent

I cant say anything but this:

just amazing and it is the best soap I have ever used

I recently purchased and received Greenfresh.

I am really impressed with the products.

The soap provides me with the best slickness, a sense of cushioning and protection by the thick lather.

The skin splash is also incredible.

As soon as I rub and tap my skin with the splash, the skin got very smooth.

In addition, the scents of the cucumber and lemon grass from Greenfresh reminds me of the tour I went on to Vietnam, where I relaxed getting massage in a hotel and the scent filled the room and I loved it so much. Greenfresh gives me the exact same scent

I cant say anything but this:

just amazing and it is the best soap I have ever used

Hi Brian 

I’m glad you decided to join DFS.  I’m sorry I’m not using your Korean name but I’ve been calling you Brian since we first talked on Instagram. I’m glad your enjoying Greenfresh and it’s bringing back good memories. That’s called Aromacology when a scent stirs an emotion or brings back a memory. 

That’s a awesome photo to my friend! 

Welcome to DFS. I’m sure you’ll enjoy it here. 

Frank

Pre-shave: ETHOS First Lather Unscented
Soap: ETHOS Clean
Razor: Wolfman WR1 DC Custom High Polish 0,67
Brush: DG Fae B9B
PostShave: ETHOS Hylauronic Acid
AfterShave: ETHOS Skin Food Unscented Custom Blended
PostShave: ETHOS Remede Sensative Skin

I recently purchased and received Greenfresh.

I am really impressed with the products.

The soap provides me with the best slickness, a sense of cushioning and protection by the thick lather.

The skin splash is also incredible.

As soon as I rub and tap my skin with the splash, the skin got very smooth.

In addition, the scents of the cucumber and lemon grass from Greenfresh reminds me of the tour I went on to Vietnam, where I relaxed getting massage in a hotel and the scent filled the room and I loved it so much. Greenfresh gives me the exact same scent

I cant say anything but this:

just amazing and it is the best soap I have ever used

Shaver_Brian welcome to DFS. ETHOS is truly a wonderful men’s grooming package.

Shaver_Brian welcome to DFS. ETHOS is truly a wonderful men’s grooming package.


Thank you Shavemd. I started to do wet shaving last Oct. I'm a newbie in this world haha
But by chance I got to experience the products from ETHOS. 

I may add more soaps from other brands but ETHOS will be my favorite  

Hi Brian 

I’m glad you decided to join DFS.  I’m sorry I’m not using your Korean name but I’ve been calling you Brian since we first talked on Instagram. I’m glad your enjoying Greenfresh and it’s bringing back good memories. That’s called Aromacology when  a scent stirs an emotion or brings back a memory. 

That’s a awesome photo to my friend! 

Welcome to DFS. I’m sure you’ll enjoy it here. 

Frank


Dragonsbeard  you don't need to call my Korean name  

I always thank you for these amazing products and for the term 'Aromacology.'

My wife is getting more and more sensitive to the scents because she is pregnant so I ordered Clean products.

I will be able to enjoy ETHOS again soon haha