ETHOS Grooming Essentials A New Line

I prefer the “glove” symbol color coded with the “collection” text in either the black or blue as it seems to pop or stand out for me. The globe seems a little “busy” and crowded due to its small size. Either way the product line is top tier 

The one I like most is the second image, black white and blue, it's a nice contrast. On that Black label I prefer the blue symbol and wonder what a blue globe would look like perhaps a bit bigger, or larger ethos symbol, I guess it is.
    Kind of neutral on the lavender pink and white, don't stand out with my eyes very much and are a bit difficult. That been said lavender is supposed to be a soothing  scent, I think I get it.
   I do not prefer the colored globe, at least at a small size.
   I believe I may have touched a couple of the same points that Danlaw and AJ. did.

Hey Frank,
I think I prefer the Ethos symbol, but agree that a larger format may look better. I'm split on whether to do white or colored... I think I'd need to see the larger size in both.
The white globe also looks nice, and I like Dan's suggestions of looking at different projections.

Hey Frank,
I think I prefer the Ethos symbol, but agree that a larger format may look better. I'm split on whether to do white or colored... I think I'd need to see the larger size in both.
The white globe also looks nice, and I like Dan's suggestions of looking at different projections.

Hi Jamie 

I agree the ETHOS symbol has to be a bit bigger and I also want to see the globe a bit bigger and more defined but I agree I don’t like the colored globe so I’m taken that one out of the mix. Round 2 coming. Lol

There is a saying in sports that a coach who listens to the fans will soon be sitting with them. I think you should pick what you want to represent your brand.

There is a saying in sports that a coach who listens to the fans will soon be sitting with them. I think you should pick what you want to represent your brand.

I hear ya Mark I did get down to the two options but I just was going back and forth on the two.  I just got off the phone with Monica and she made a great point. With the ETHOS symbol it can be on every product and if you want to use a background globe on some soaps you can or leave a label plain or do a real artsy one the symbol will work with any product or collection. So my minds made up not it’s just about sizing it.  
A good analogy my friend. Oh and if you get a few give me a call sometime today gotta run something by you.

White globes...definitely..Classy...fits best with aesthetics and flow of the label....and the brand..

Also...typo alert...” One is a glove and there’s two different ones” GLOBE?

There is a saying in sports that a coach who listens to the fans will soon be sitting with them. I think you should pick what you want to represent your brand.

There’s a saying in marketing that a marketer who doesn’t listen and solicit input from their consumers will soon be out of business..
That said...research..as always...is a guide to but not a substitute for judgement...

White globes...definitely..Classy...fits best with aesthetics and flow of the label....and the brand..

Also...typo alert...” One is a glove and there’s two different ones” GLOBE?

frenchy the white globe is great and in a way I agree and was going back and forth but my graphic designer made a lot of sense because now it can be on every collection and when I want to use a background globe, keep a label all one color, do a real artsy or something fun and even on the Dragonsbeard labels moving forward I can using the ETHOS symbol.  I think once it’s bigger and clearer it will look good and especially on the EDP’s and Skin Food splashes

I like best the white globe, I think it's more elegant than the other options.