ETHOS Grooming Essentials A New Line

Honestly...it’s irrelevant. I didn’t even notice the globe until you mentioned it. I mean seriously...when does one even look at the top of a tub? For a second when opening or closing it. And for a few seconds when you get it. Otherwise it’s invisible. I can’t figure out why artisans spend so much time and money on the top label. I could only justify it if they are sold in retail stores where shelf impact is a factor. So...losing it costs you nothing imo..

Good points and I agree on some of your points but remember in this age of posting photos on not only the SOTD’s but also on Instagram where it seems like in the last year or so everything has to coordinate in the photo, brush, soap label, bowl, background etc. My labels are waterproof so they’re not cheap but but when I see soaps where every single soap made has a completely different image on it. I’d hate to see what their Shutterstock Bill is each month. Lol 

I’ve made the choice to transition away from the globe. 

Thanks for your input! 

We all agree the Ethos line is amazing. Keep the “globe” Frank as the graphic designer did a great job. Also one day IT WILL be on an apothecary shelf and it’s appearance will matter.

She did and does do a great job with the labels and we are always trying to improve on not only the designs but on the quality of how they fit. 

Yes one day I’d like to see ETHOS in Pasteur’s in NYC .

Just skimmed a few posts here. I’d vote keep globe but have the graphic designer fade it out 50%. A solid colour background is a tricky one to pull off; in my experiences (and preferences) you need some kind of texture or gradient back there.

Just skimmed a few posts here. I’d vote keep globe but have the graphic designer fade it out 50%. A solid colour background is a tricky one to pull off; in my experiences (and preferences) you need some kind of texture or gradient back there.

We tried that but the more you fade it the overall color changes. I’m looking at keeping most of my baseline products with simple clean labels and then for some releases add texture or images. 

Below is an example of a label we just did for a release I’m planning on in the Dragonsbeard Collection. This one has a lot of texture as compared to the black Dragonsbeard label. Please overlook my bad photography skills. Looks better in person.  Lol 

Honestly...it’s irrelevant. I didn’t even notice the globe until you mentioned it. I mean seriously...when does one even look at the top of a tub? For a second when opening or closing it. And for a few seconds when you get it. Otherwise it’s invisible. I can’t figure out why artisans spend so much time and money on the top label. I could only justify it if they are sold in retail stores where shelf impact is a factor. So...losing it costs you nothing imo..

Good points and I agree on some of your points but remember in this age of posting photos on not only the SOTD’s but also on Instagram where it seems like in the last year or so everything has to coordinate in the photo, brush, soap label, bowl, background etc. My labels are waterproof so they’re not cheap but but when I see soaps where every single soap made has a completely different image on it. I’d hate to see what their Shutterstock Bill is each month. Lol 

I’ve made the choice to transition away from the globe. 

Thanks for your input! 


I serious doubt you will experience any sales decline from the absence of the globe..

Just skimmed a few posts here. I’d vote keep globe but have the graphic designer fade it out 50%. A solid colour background is a tricky one to pull off; in my experiences (and preferences) you need some kind of texture or gradient back there.

We tried that but the more you fade it the overall color changes. I’m looking at keeping most of my baseline products with simple clean labels and then for some releases add texture or images. 

Below is an example of a label we just did for a release I’m planning on in the Dragonsbeard Collection. This one has a lot of texture as compared to the black Dragonsbeard label. Please overlook my bad photography skills. Looks better in person.  Lol 

Nice!

Just skimmed a few posts here. I’d vote keep globe but have the graphic designer fade it out 50%. A solid colour background is a tricky one to pull off; in my experiences (and preferences) you need some kind of texture or gradient back there.

We tried that but the more you fade it the overall color changes. I’m looking at keeping most of my baseline products with simple clean labels and then for some releases add texture or images. 

Below is an example of a label we just did for a release I’m planning on in the Dragonsbeard Collection. This one has a lot of texture as compared to the black Dragonsbeard label. Please overlook my bad photography skills. Looks better in person.  Lol 

Nice!

Thank you my friend!

No globe. I prefer the clean look. IMHO you could have "no look" with your incredible products...but branding is important in today's marketplace.

No globe. I prefer the clean look. IMHO you could have "no look" with your incredible products...but branding is important in today's marketplace.

I personally am not particular about the look, but I agree with you that branding is important, and that the products are incredible. To me, the stylized dragon coupled with the “DB” is a clear enough logo.

No globe.  I prefer the clean look.  IMHO you could have "no look" with your incredible products...but branding is important in today's marketplace.

Thank you sir for your encouraging words and input. Very much appreciated!

For me also the labeling is much less important than the quality of the soap, but I think I prefer a simple, clean label without the globe. And although a unique label for a limited edition product is OK, for the regular ones I like seeing the same label with the same font/script and design, but perhaps with varying background color.