ETHOS Grooming Essentials A New Line

Nice response

Can state with certainty that the new ETHOS products being released are as revolutionary in advancing shaving software as has been his soap. 

Buckle up, users are in for a revelation regarding what shaving can be. The experience and hard results about to take a major step forward

No way to order Set or soap. Maybe with the help of the site will be able?


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Another great shave with Ethos today! Looking forward to Lavender soap in few days! Thank you, Frank!

Nice photo and I forgot how cool looking the Paradigm SE looks! 

Thanks for posting that up!

First Lather 

Lather Booster & Slickness Enhancer


I’m happy to announce the launch of “ First Lather” which is lather booster & Slickness Enhancer and it comes in a twist to open roll up package, which makes it really easy to use and mess free.  The way to use it is after taking a hot shower, using a hot towel, splashing your face or whatever technique you use to pre - soften your beard take the First Lather and twist up to expose a bit of product and take off the clear plastic protective dome cover and you can choose to keep in and once your First Lather is dry put it back on or just throw it away.  Personally I like to put it back on because if you ever use it to travel with and it gets exposed to a very hot environment it may soften up so always turn it upside down and the dome cover will always give you a nice smooth surface on your product.  Normal conditions in your home will not affect the product at all so keep it or throw it away is your choice.  So after wetting your face roll the product over the area your going to shave.  Then you can choose one of two ways we’ve tested to distribute the product evenly on your face. One is to use your hands to rub it in and the other method that I and some other testers prefer is to a use damp to slightly wet shaving brush to spread it around and you will see a slight lathering happening and a translucent coating build up. After that using your Shave soap of the day lather right over it and you’ll see a boost in the lather,, Cushion, Slickness and what I call Ghost residual slickness and also a boost in post shave.  What one of the testers discovered by thinking outside the box is to use it again on the last pass before lathering but using less and he said it's not necessary to rub it in if you don’t want to. I do it the same way I do on the first pass.   His comments were you won’t believe the added slickness and ghost residual slickness and it’s awesome for your ATG pass.  I have tried this as well as the testers and we can both confirm this makes a difference that is easily noticeable.  He also stated that he really doesn’t always have to re- lather he just uses the First Lather for his last pass. Others say they really like it for their buffing pass.  I’m usually a two pass Shaver and I’ve tried it on my 2nd pass and without trying to hype it up I’ll just say it is very noticeable and leave it at that.

You can use this with any shave soap or cream and it works especially well with some of the soaps or creams we may have in our den that we love the scent of but just don’t get the performance of other soaps we have.  In fact I used the unscented it with my favorite Shaving cream the other day and it was a wow moment as it sure kicked it up a few notches as far as slickness and post shave feel.

As of right now I’m offering it in Unscented, Mélange d'agrumes, Lavender Supreme and a new blend of Cucumber Fruit Flavoring, Cucumber Hydrosol, Spearmint and Lemongrass Essential oils scents and I’ll be adding the Pineapple Noir in the next week or so and probably others moving forward. I have a feeling that the Unscented will be the best seller as I’ve stated earlier you can use it with any shaving soap or cream.


Thanks Guys! 

Great Frank, any info on pricing for the unscented one?

Great Frank, any info on pricing for the unscented one?

Yes pm or email me  as I'm not sure I'm supposed to post pricing until I have my vendors section up. 

Thank you! 

Frank

ETHOS Lavender - swear to God, akin to being in the midst of a Tour de France transition stage - LOVELY!!

A couple of people that have ordered and received their First Lather-  Pre Shave roll on stick have asked me to post up a photo of the container with the top off to explain the clear plastic dome cover and how to take it off. It’s really very easy. Just roll up the stick until you see about one eighth of an inch of the product and lift the dome cover off. You can then decide if you want to keep it or throw it away. I’d suggest if you do a Lot of traveling you keep it if It's going to be exposed to a very hot environment and keep it upside down this way if the product should melt a little the dome will keep the top of the product smooth. 

So like any roll up product just leave enough product showing at the top so it spreads evenly across your face.

here a photo I took of the product with the top off for those that requested it.


Thank you for your suggestion. 


 

When first using the stick there was residual on the cover (and being absolutely transparent didn’t even notice its presence). Needless to state, the second application made it apparent something was blocking the pre shave. It helps if one relies on the incompressibility of the pre shave to lift the cover off; simply dial up stick to lift the protective cover, otherwise one will need a knife to pry it off. Damned thing is quite robust, built to ETHOS standards, haha