Bye Bye Gillette - I didn't know you considered me toxic.

I understand the controversy and the strong feelings for and against this advertising, but to me it is just that: advertising, an attempt to manipulate my response to the Gillette brand in order to get my money.  It is no more or less offensive to me than any other such attempt.  However, I find quite laughable the notion that anyone at Gillette is demonstrating strong moral fiber or social responsibility or has any admirable motive.

John, while I would like to think that there are at least a few morally upright and socially responsible higher ups at a company as large as P&G/Gillette, I completely agree with you about the advertising.  It all does, indeed, come down to the bottom line.  It has been said that even bad publicity is good publicity so I see this ad as a real winner for Gillette no matter what we as individuals think.

Freddy, John, your words just sum up what I think about the add.
I'm also baffled by the intense way that so much people react at it. It's just an advertising.
And too many people with too much spare time in their hands, i think...

I've seen the ad. Not a great ad in that if I didn't hear all the commotion it raised I wouldn't know what product they were selling about an hour after watching it, or sooner. So, no, it won't make me buy gillette products. It also won't make me not buy Gillette products either. I don't see what the big deal is. The message is men should treat people with respect. Presumptuous? Maybe. But nothing wrong with the sentiment. It seems there are some insecure people out there who are all bent out of shape over the ad though. Why is that? Do they think the ad is speaking to them? Do they engage in the kind of behavior the ad is referring to? If someone identifies with the ad in that way, then they are part of the problem. What's wrong with treating people with respect? And what's up with Graham Allen, the guy who posted a pic of him and his children with assault weapons? I didn't see any reference whatsoever in that ad to guns. What do guns have to do with it? Does Allen think that having guns makes you a man? Far from it. A thug maybe. But definitely not a man. A man would be big enough to move on.

I do not recall any posts supporting sexual harassment.

I do recall the reasons for negative comments to include: corporate America, political viewpoints (Liberal vs Conservative), Gillette has a goal to make money, , demographic focus, no mention of a girl bullying girls, stereotyping, Gillette mgmt does not really care about harassment or bullying, etc.

A few mentioned the ad was not very good or not a good job to convey the message. As someone mentioned, I would enjoy seeing a Dollar Shave Club ad on the subject.

From Gillette's little foray into political correctness:

"It’s time we acknowledge that brands, like ours, play a role in influencing culture. And as a company that encourages men to be their best, we have a responsibility to make sure we are promoting positive, attainable, inclusive and healthy versions of what it means to be a man."

Did someone at Gillette get busted for booty grabbing?

"With that in mind, we have spent the last few months taking a hard look at our past and coming communication and reflecting on the types of men and behaviors we want to celebrate. We’re inviting all men along this journey with us – to strive to be better, to make us better, and to help each other be better."

If so, then part of the settlement could be this odd little bit of PC PR.

"From today on, we pledge to actively challenge the stereotypes and expectations of what it means to be a man everywhere you see Gillette. In the ads we run, the images we publish to social media, the words we choose, and so much more."

Men are often stereotyped as shaving with Fusion razors and canned goo. Does this change of heart mean that Gillette will try to break those stereotypes and promote traditional shaving tools?

"As part of The Best Men Can Be campaign, Gillette is committing to donate $1 million per year for the next three years to non-profit organizations executing programs in the United States designed to inspire, educate and help men of all ages achieve their personal “best” and become role models for the next generation."

Oh, it looks like there was a settlement of some sort.

"Our tagline needs to continue to inspire us all to be better every day, and to help create a new standard for boys to admire and for men to achieve… Because the boys of today are the men of tomorrow."

They are dragging boys into this? Strange. Boys don't shave, at least not until they are in their teens.

Gillette should stick to selling shaving products and not try to preach morals to people. Any company that has a 4,750 percent markup on Fusion carts is on tenuous ground at best, ethically speaking. If Gillette really cared about men acting civilized instead of like baboons, they would include these links on their website:

http://www.peggynoonan.com/america-needs...gentlemen/
https://www.washingtonexaminer.com/where...lemen-gone
https://www.artofmanliness.com/
https://www.thegentlemansjournal.com/20-...gentleman/

Those things really are the best a man can get. Political correctness, rrather whiny and conceited, is not.

All in my humble opinion.

Gentlemen, once again, please be careful what you post here. I have had to delete two posts because of a break in forum rules.

Whether you agree, disagree, or are neutral on either the ad, the subject, or both, please keep your comments consistent with the few rules we have here at DFS.

Um, okay.?

To me, the ad's message was simply that guys shouldn't be jerks. I think we all have known guys who have needed a reminder of that.

Um, okay.?

That one is easy.

Dude: I was so inspired by Damn Fine Shave that I took up traditional shaving.

Chick: OMG, he shaved with a non-tallow soap!!

To me, the ad's message was simply that guys shouldn't be jerks. I think we all have known guys who have needed a reminder of that.

I don't think it is an ad. How many companies advertise by telling their customers "Don't be asses"?
Guys in general will probably respond like people are responding here.