I'm sorry if I may sound arrogant here, but I have been on the forums since 2011 now, not the longest by any stretch, but it's soon 5 years of reading and writing on the forums.........
If there is one thing you can be sure of, it's how easy it is to spot a beginner/newbie/rookie wet shaver.
They will 9/10 times load too little soap into the brush, and expect lather to explode in avalanches out of the bowl or on their face, depending if they bowl or face lather.
You also see some of the YouTube guys like Buster and others load, while they count seconds.
He may be lucky because of soft water or just that magical touch, but more often than not I see some YouTube guys get below average lather from soaps, I know will explode into rich lather for me, if you load enough soap on the brush.
Nick Shaves could not handle Le Pére Lucien and MWF. He did not load enough.
Buster made some head to head reviews, where he counted for seconds, while loading - he did load enough.
You don't count seconds or minutes, when you load. It's a rookie mistake I also made back in 2011.
You look at the brush and the soap/cream load you have on it. If the brush is 40-50% full of soap, it's enough.
And in my experience, you can't load enough soap on to that brush. You just can't.
As my favourite YouTube shaver, Anthony Esposito, says: LOAD IT LIKE YOU HATE IT !
You ever wonder why that guy can get any cream/soap/croap to perform great ?
Because he loads the brush, so it's full of product, each and every time.
Load the living life out of that soap/croap/cream - ever since I started doing this, I have NEVER experienced any problems with any soap.
I even managed to get a decent lather from a Williams puck, believe it or not. Not great lather, but decent.
And we have rock hard water. Basically our bathroom gets that white pale look to it after just 1 day, if we don't clean it.
LOAD THE LIVING LIFE OUT OF THE SOAP/CREAM/CROAP !!!
Cheers, Claus from Denmark