Why did the OneBlade increase 33% in price?

I would guess that it is for the same reason they acquired exclusive rights to sell the blade for it. More profit!

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I would guess that it is for the same reason they acquired exclusive rights to sell the blade for it. More profit!

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Lol. That might bite them on the behind in the long run. I for one was interested in the OneBlade but now, no thanks.

C. Pure greed/money-grab. They're ratcheting the price up until sales start to fall, then magically you'll see a "SALE" where they'll incrementally drop the price to balance sales.
All companies do it. It's called capitalism.
I bought mine from second-hand when they were widely available at $199. $399??? No way! Sorry, this is not a $400 razor.

There's a very common mentality that associates high cost with high quality.   .

Sometimes this is true. I think it was Williams Somona that was selling $279 breadmakers that weren't selling. So they put on the shelves $400 ones beside them and the $279 units started to sell. Pysch

But don't kid yourself. In general, in life, you get what you pay for. Those that buy cheap items thinking they are getting the same quality than most more expensive items (not all but most) are deluding themselves. The Law of Diminishing Returns kicks in but in the end, quality will tell. A Rolls Royce will get you to the same location as a Yugo. That doesn't mean the quality is the same, or the cars as durable, or reliable, etc.

I know some people don't like to hear that "You get what you pay for" but for durable goods, its usually true. (exceptions might be fashion which is why I say "usually")

I would guess that it is for the same reason they acquired exclusive rights to sell the blade for it.    

Where is the documented proof of this assertion? No proof? At least two other companies in the US sell the blades and this appears to be continuing misinformation.

Oh, I totally get and appreciate the "get what you pay for" mantra - one I live by myself. My thing is that there are still excellent high quality razors at a fraction of the price of the OneBlade. I had recommended the Timeless and ATT line to my cousin and he actually scoffed at those. He bought into the cost and polish of OneBlade's marketing angle. I'm not faulting OneBlade in the least - they are marketing themselves as ultra premium, making a sound product and they have a customer base.

The phrase "You get what you pay for" is usually true, but we're talking about razors here, not cars. Something you use to shave your face. I refuse to believe ANY razor that costs $400 is going to give me THAT much better of a shave than one of my $10 GEMs that are nearly 100 years old. Talk about durability. Razors don't need to last 1000 years.

 I refuse to believe ANY razor that costs $400 is going to give me THAT much better of a shave than one of my $10 GEMs that are nearly 100 years old. Talk about durability.

I admit, $400 is extreme. Despite their explanation on Amazon, I'm not sure who is willing to pay that price. Pricing according to what the market will bear is simply how America works and that is a high price now, indeed.

OTH, your description is, in fact, similar to my Rolls Royce vs Yugo example. Its simply the law of diminishing returns. Returns are not linear. You don't get something "twice as good" because the price is twice as much. You get fractional returns on investment.

In our world, this is not different than buy a $10 soap vs a $20 "artisan" soap. Will the $20 soap work Twice as good? I really doubt that. Incrementally better? Sure. At the extremes? Yes, but not in the middle of the curve.

Like many new razors it's a niche item. This particular one and others (Wolfman) although very nice are cost prohibited for most. When the dust settles we will see if they survive. Time will tell. On the positive side if they don't survive those that have them may have something more valuable. Example being Weber.