I feel for these businesses. I was a very successful businessman until we sold our company and retired at the age of 45. Now I just enjoy life, but I gave it all since I was in my twenties.
Owning a business is a wonderful thing and when people love your product is even more rewarding. Is not easy and it takes a lot of sweat and tears. That's why I support individual merchants and when they are successful I feel good and proud that me buying that product, helped to build that success.
That's why customer service is so important, specially in a market like wet shaving, where you have tons of competition. If you treat me like I matter, I'll give you my business forever. You treat me like I owe you something, I'll walk and I don't care how good your product is.
I wish these owners the best!