Analyzing The Wet Shaving Market in 2023

Let me analyze the thread analyzing the market.
Alot is guessing and conjecture. Only the true merchants can tell you how the market is. Spitballing shavesoap, ASL, balm, razor markets is kind of like day trading using week old newspapers to make your bets. And as a merchant, thats really all it is, using your money to bet that a customer somewhere might want to buy something you have. If you don't sell, you lost that bet.
Analyzing the market from a merchants perspective.
If you don't have piles of cash laying around to supply the customer with titanium tubs that their great grand children can reuse, if you don't have the cash to pay an artist to draw a nude nubile girl riding a dragon bareback through Krokus flowers, if you don't have the cash for water proof stickers that can be peeled from that titanium tub for reuse, if you don't have the fat stacks of cash to push your product up from your own website, on google searches, ebay searches, forum chatter, u-tube channels, you will not get a return on your shave soap investment. You have to have cash reserves for the collaborations of the leading scent makers to make one of a kind numbered shavesoap releases. And then, you might need to grab another stack of cash to buy a building, renovate it, then fill it, and hire up some employees to run it Because, if you can afford all of the above, and run a melt-and-pour operation, you will be highly successful and be asked to guest speak at your sponsored shave meet-up and men will impale themselves in battle defending your high-end melt-and-pour shavesoap.
I share dominicr ideology in only producing the staples of shaving. Promoting a new line of shavesoap just to kill it 12 mos later is a dick move. When designing and marketing my product I used the best ideas and practices employed by soapers like Dom and Rod with the singular idea that performance is what matters most in a shave. And that performance is what should push that soap to a person's bathroom sink. As a merchant, I severely underestimated the market in that regard. The fact that users of this forum didn't recall my product as an example of how the shavesoap market performs when doing their analysis is a prime example of how stacks of cash NOT invested  in all of the above mentioned marketing in this industry can affect your memory recall of available quality products. To surmise if ebay/etsy/amazon doesn't have you in a top 10 is reflective of this advertising and marketing niche.
So I guess another way to "analyze the market" would be to just scan top 10 lists, social media, websites and user mentions from a maker as to how much cash they are shoveling into their advertising furnace to garner your attention because staying relevant in label design and lengthy ingredient list is about all that matters. Performance of a product in the market really seems to matter far less.

What’s your company?

Sorry for missing this, but I can be found in the Merchant section. You can find me there.